2022 Pricing: How Much Does Social Media Marketing Services Cost in the USA?

Cost of social media marketing services - sociallybuzz.com
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The cost of social media marketing services can vary widely depending on what kind of service you’re looking forSocial media advertising and management are two different social media packages that require different social media pricing packages.

For example, one-time social media service or campaigns can cost as little as $500, while monthly maintenance, such as customer service and content creation, can cost above $2500. 

For social media agencies, the cost of social media services will vary depending on the agency’s location, reputation, and the type of social media service offered.

Social media marketing pricing: social media has become an essential part of any marketing strategy. It is the quickest and most direct way to reach customers and potential clients.

You are here because you want to know how much it costs to outsource social media marketing services in the USA.

This article will break down the cost of social media services in the USA using different sources.

What type of social media service is best for my business?

The goal of your business determines the type of social media management and marketing packages that you need.

Firstly, determine the goal of your business, which is likely increasing brand awareness, generating leads or increasing sales, and so forth.

When you know what you need, you can negotiate with a social media manager for social media services.

Choosing a social media package that aligns with your goals is essential. Since every business has different goals, creating a custom package is the best option for business owners.

We will help you choose the right social media package for your business.

How much does it cost to outsource social media services?

When it comes to outsourcing social media services, you have to pay for the expertise of a social media manager. However, outsourcing social media services would cost above $500 to $10,000 per month.

Notice: The figures used in this article depend on many factors. The cost of social media services can be greater or smaller than the figures specified in this post.

So, it’s best to contact a social media management company to discuss your needs.

Click here to get a custom social media services pricing specifically for your business.

 Social media marketing and advertising cost

Now you may be wondering: “what is the difference between social media management and social media marketing?” We will break it down in the following paragraphs.

  1.  Social media management:

Social Media Management is the ability to create a social media account, become active and engage with your audience. Social media management includes publishing exciting and engaging content like photos and videos, responding to reviews, and improving customer interactions with your brand using social media platforms.

Suppose you are employed as a social media manager for a telecommunications company. In that case, you are responsible for setting up social media profiles and pages on the most preferred social network and keeping the accounts active.

You are also responsible for creating and scheduling engaging content for the audience and keeping them informed of new developments from the company. That is basically what a social media manager does. 

  1. Social media marketing:

On the other hand, social media marketing uses social media accounts for business or brand awareness, lead generation, or promotion.

A social media marketer’s primary aim is to create and publish content that drives traffic to websites, engages visitors, and allures them to take specific actions. 

With social media advertising, you can increase your revenue and reach a broad set of audiences.

Let’s find out how much social media services cost in the United States of America.

Social media service pricing: What are the costs of social media services?

Commonly, social media services are of two basic types: social media management and social media marketing. 

We are starting from social media management pricing.

How much does social media management cost? (Freelancer costs)

Social network professionals are usually freelancers who charge an hourly rate or work with an advertising and marketing agency.

On average, a freelance social media manager on Upwork or Fiverr would cost the following: 

  • A beginner social media manager with 0-3 years of experience would charge $30-50$ per hour.
  • An intermediate social media manager with 3-5 years of experience in the game would charge $100-$300+ per hour
  • A social media expert with 5-10 years of experience in the game would charge $500+ to $750 or even more.

Here is a breakdown of how much Upwork social media managers charge for their services: 

Entry Level: Includes social media posting, virtual assistance: $15-$50/hr.

Intermediate Level: Includes social media posting, content creation, and community management and engagements: $50-$100/hr

Advanced Level: Brand and social media strategy, consulting $120-$250/hr

Hiring an independent social media manager or a freelancer might save your budget. You can negotiate with the freelancer on the rate of his services. However, they might not provide more value than a dedicated social media company.

We offer social media services at an affordable rate.

How much does social media management cost? (Agency/company costs)

If you want to hire an agency to work on your social media, you’ll not spend any less than $500 – $5,000+ per month. The pricing will depend on the number of social media platforms you want to work on and the type of content you’d like the experts to create and share and promote for you.

Social media agencies are usually professionals in the digital marketing sphere that helps business owners grow and generate revenue using social media.

Professional Social Media Company Pricing

Social media companies would usually charge more. An agency will provide you with the best social media strategies for your business and help boost your audience. Social media marketing companies would usually charge $2,500+ and beyond.

How much does social media advertising cost?

Social media advertising cost ranges per industry and company. The average cost of social media advertising services is $500 to $5,000 per monthNote: The amount you will pay for ad spending is not included in this estimate. Your monthly ad budget is another factor to consider.

How much does social media marketing cost?

According to WebFx, the average cost for outsourcing full-time social media marketing services for five social media networks is between $900 and $7000 per month.

How much does social media management cost?

The average cost of social media management is $500 to $15,000 per month. As we said earlier, social media management pricing depends on many factors. A social media marketing company could charge $700 per month for a primary social media campaign, while another company could charge twice as low or extensive as the cost.

Factors affecting the cost of social media services

The cost of social media services can vary depending on several factors; Targeting a US audience will cost you more than target audiences in tier3 countries.

The type of service affects the cost of social media service pricing.

One factor affecting social media service pricing is the type of content you want to produce. For example, producing a tweet is less time-consuming than creating in-depth social media infographics. 

Also, social media advertising services will cost you depending on your target.

If social media advertising is what you need, you will outsource money for the campaign (ad spend) and the social media advertiser (ad manager).

Running a social media promotion or ad campaign will cost you more than trying to grow without advertising which takes much time. 

In context, if you want more sales, you will want to increase your ad budget.

Publishing frequency affects social media service pricing.

The frequency at which your partner pushes content on social media is also an important factor in pricing your social media marketing services. For example, publishing six posts per day/month will cost more than one post/month.

Also, if you need social media marketing coverage for six social media channels, you will likely pay up to 6x the cost of one social media channel.

The location of the social media marketing agency affects the cost of social media services.

The location of a social media marketing agency can significantly impact the cost of its services. For instance, a company based in California or Florida may not be as affordable as one located in another city in the US.

The cost of living varies from city to city, and those differences reflect in the price of the agency’s social media services.

Ready to invest in a social media marketing service for your company?

Conclusion » How much does social media marketing services cost in the USA?

Businesses usually pay $200-$750+ on freelance social media professionals to get the desired audience outreach and make more sales. According to Content Factory, an average company would certainly spend between $6,500 and $10,500+ monthly for top-notch social media services to get the right clients and close more deals.

If you’re looking for a powerful social media management agency, then it’s a good idea to know that you’ll be paying more over time but experience higher ROI in the long run.

Get in touch for social media ad consultation.