Social Media Pricing: How Much Does Social Media Marketing Services Cost in the USA?

Cost of social media marketing services - sociallybuzz.com
  • Sociallybuzz
  • Comments

Social media has become an essential part of any marketing strategy. It is the quickest and most direct way to reach customers and potential clients.

You are here because you want to learn more about social media pricing; how much it costs to outsource social media marketing services in the U.S.A.

This article will break down the cost of social media services in the U.S.A. using different sources.

Social Media Marketing Pricing in the U.S.A.

The cost of social media marketing services in the U.S.A. can vary widely depending on the service you’re looking for.

For example, a one-time social media service or campaign can cost as little as $500. In contrast, monthly maintenance, such as customer service, social media advertising, and content creation, can cost above $2500 in the U.S.A. 

For social media agencies in the U.S., the cost of social media marketing/management services will vary depending on the agency’s location, reputation, and type of social media service offered.

Recommended: Cost of online advertising

What type of social media service is best for my business?


The goal of your business determines the type of social media management and marketing packages you need.

Firstly, determine the goal of your business, which is likely increasing brand awareness, generating leads or increasing sales, and so forth.

When you know what you need, you can negotiate with a social media manager and know the cost of social media marketing concerning your business goals.

Choosing a social media package that aligns with your goals is essential. Since every business has different goals, creating a custom package is the best option for business owners.

We will help you choose the right social media package for your business.

How much does it cost to outsource social media services?

Outsourcing social media services would cost above $500 to $10,000 per month. When it comes to outsourcing social media services, you have to pay for the expertise of the social media manager and time.

Note: The figures used in this article depend on many factors. The cost of social media services can be greater or smaller than the figures specified in this post.

So, it’s best to contact a social media management company to discuss your needs.

Click here to get custom social media services pricing specifically for your business.

Cost of Social Media Marketing and Management in the U.S.

The cost of social media marketing/management in the U.S. can vary depending on many factors. However, most businesses spend about $500 to $10,000 per month on social media marketing and advertising in the United States.

Social media advertising, social media marketing, and social media management are different social media packages that require different social media pricing plans.

Now you may be wondering: “what is the difference between social media management and social media marketing?” We will break it down in the following paragraphs so you can decide on the right social media service for your business needs.

Social media management

Social Media Management is the ability to create and manage a social media account, become active and engage with your audience on different social media channels. Social media management includes publishing exciting and engaging content like photos and videos, responding to reviews, and improving customer interactions with your brand using social media platforms.

Suppose you are employed as a social media manager for a telecommunications company. In that case, you are responsible for setting up social media profiles and pages on the most preferred social network and keeping the accounts active.

You are also responsible for creating and scheduling engaging content for the audience and keeping them informed of new developments from the company.

Social media marketing:

On the other hand, social media marketing uses social media accounts for business or brand awareness, lead generation, or promotion.

A social media marketer’s primary aim is to create and publish content that drives website traffic, engages visitors, and allures them to take specific actions. In context, social media advertising is a subset of social media marketing, sometimes used interchangeably.

With social media advertising, you can increase your revenue and reach a broad set of audiences.

So, what’s the cost of social media management and marketing in the U.S.?

The cost of social media management and marketing in the U.S. can range anywhere from $$2500-$15,000 per month.

Recommended: Advertising ideas for small businesses

Let’s find out how much social media services cost in the United States of America.

How much does social media management cost? (Social Media Freelance Rates 2022)

Social media freelance rates are usually billed hourly or per project. On average, a freelance social media manager on Upwork or Fiverr would cost the following: 

  • A beginner freelance social media manager with 0-3 years of experience would charge $30-50$ per hour.
  • An intermediate freelance social media manager with 3-5 years of experience in the game would charge $100-$300+ per hour
  • A freelance social media expert with 5-10 years of experience in the game would charge $500+ to $750 or even more.

Here is a breakdown of how much Upwork social media managers charge for their services: 

Entry Level: Includes social media posting and virtual assistance: $15-$50/hr.

Intermediate Level: Includes social media posting, content creation, and community management and engagements: $50-$100/hr

Advanced Level: Brand and social media strategy, consulting $120-$250/hr

Hiring an independent social media manager or a freelancer might save your budget. You can negotiate with the freelancer on the rate of his services. However, they might not provide more value than a dedicated social media company.

We offer social media services at an affordable rate.

How much does social media management cost? (Agency/company costs)

If you want to hire an agency to work on your social media management, you’ll not spend any less than $500 – $5,000+ per month. The cost of social media management pricing will depend on the number of social media platforms you want to work on and the type of content you’d like the experts to create and share and promote for you.

Social media agencies are usually professionals in the digital marketing sphere that helps business owners grow and generate revenue using social media.

Social Media Marketing Agency Pricing

Social Media Agency Pricing Services - Cost of social media services- SOCIALLYBUZZ
Social media agency services pricing

Social media companies would usually charge more for social media services. A social media agency will provide you with the best social media services to skyrocket your business and help boost your sales online. Professional social media marketing companies would charge $2,500+ and beyond $10,000 for social media marketing services.

Contact us for custom pricing specifically meant for your business.

Social Media Package Pricing

Social media marketing services pricing will vary based on your business needs and goals. For example, a business that wants to reach dense audience with social media ads will likely spend more than a business that wants to generate sales organically. Social media ad is an effective way to send traffic to your offers online.

Due to complexity involved in creating social media packages that suits every business, we tend to create a bespoke social media package for every business.

This is how we can figure out what you need, and the cost of the social media package you need:
Fill out this form and click submit. We will help you decide and choose the right social media package for your business.

Factors affecting the cost of social media services

The cost of social media services can vary depending on several factors; Targeting a U.S. audience will cost you more than target audiences in tier3 countries.

The type of service affects the cost of social media service pricing.

One factor affecting social media service pricing is the type of content you want to produce. For example, producing a tweet is less time-consuming than creating in-depth social media infographics. If social media advertising is what you need, you will need a budget for the campaign (ad spend). Also, you will have to pay the social media advertisers’ time.

Running a social media promotion or ad campaign will cost you more than trying to grow organically, which takes much time. In context, if you want more sales, you will want to increase your ad budget.

Publishing frequency affects social media service pricing.

The frequency at which your partner publishes content on social media is also a crucial factor affecting the pricing of social media marketing services. For example, publishing six posts per day/month will cost more than one post/month.

Also, if you need social media marketing coverage for six social media channels, you will likely pay up to 6x the cost of one social media channel.

The location of the social media marketing agency affects the cost of social media services.

The location of a social media marketing agency can significantly impact the cost of its services. For instance, a company based in California or Florida may not be as affordable as one in a less populated state in the U.S.

The cost of living varies from city to city, and those differences reflect in the price of the agency’s social media services.

Ready to invest in a social media marketing service for your company?

Outsourcing V.s In-house

The cost of social media services will depend on whether you need to outsource the services or use your in-house team. Outsourcing is typically cheaper than building and managing an in-house team to manage your social media marketing campaigns. 

In either case, hiring a specialist to manage your social media campaign will incur costs; however, outsourcing is cost-effective in most cases compared to the in-house team.

Outsource your social media marketing services to us and save money!!!

Click here to speak with our social media manager about your needs.

Recommended articles:
Franchise advertising costs and fees

Cost of online advertising for small businesses


How much do you pay for social media marketing?

How much you pay for social media marketing depends on the agency’s location, features, and how often you need social media marketing services.

How much is monthly social media marketing?

The monthly social media marketing cost can range from $500 to $10,000 – however, if you need a professional social media marketing service, you should budget at least $2,500 per month.

How much does social media advertising cost?

Social media advertising cost ranges per industry and company. The average cost of social media advertising services is $500 to $5,000 per monthNote: The amount you will pay for ad spending is not included in this estimate. Your monthly ad budget is another factor to consider.

How much does social media marketing cost?

According to WebFx, the average cost for outsourcing full-time social media marketing services for five social media networks is between $900 and $7000 per month.

How much does social media management cost?

The average cost of social media management is $500 to $15,000 per month. As we said earlier, social media management pricing depends on many factors. A social media marketing company could charge $700 per month for a primary social media campaign, while another could charge twice as low or high as the cost.

How much should you budget for social media marketing and advertising?

We recommend budgeting 10-25% of your business’s marketing budget for social media marketing. That means, if your marketing budget is $100,000, your budget for social media marketing should be between $10,000-$25,000. 

How much do social media marketing services cost in the U.S.A.?

Businesses usually pay $200-$750+ on freelance social media professionals to get the desired audience outreach and make more sales. According to Content Factory, an average company would spend between $6,500 and $10,500+ monthly for top-notch social media services to get the right clients and close more deals.

Get in touch with a top-notch social media company in the U.S.; we won’t break your bank because we are affordable.

Conclusion » Social Media Marketing Service Pricing 

Social media marketing services can range from $500 to $10,000 per month. The price depends on the company, social media network coverage, location, your business goals, and the quality of service provided.

If you’re looking for a powerful social media management agency, you can expect to pay between $2,5700 and $15,000 per month.

It’s worth knowing that you’ll pay more over time but experience higher R.O.I. in the long run when working with a reliable and professional social media company. However, social media marketing services are generally lower priced services than other forms of marketing.

Here’s what our customer has to say about our services:

Get in touch for a free social media marketing consultation.

Latest posts