How To Generate Leads Using 13 Simple Strategies

  • Andre Kay
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Lead generation has been around for years, but it has evolved with time.

Back then, Lead Generation used to be through TV and newspaper ads. Today you can quickly generate qualified leads online and convert them into customers through email marketing campaigns, social media advertising, or landing pages.

Lead generation is an essential aspect of any business or company. It is the process of making interested potential customers buy a product or service from you.

What is lead generation?

Lead generation is the process of getting potential customers to attend your event or meeting, subscribe to your blog or newsletter, purchase your product, or inquire about your business offerings.

Lead generation involves finding, attracting, and converting prospects into actual customers.

There are several ways to generate leads, such as referring to other companies or word-of-mouth referrals from satisfied customers.

In today’s guide, you will learn how to generate leads online using strategies that work.

Explaining the Importance of Online Lead Generation

Your company’s ability to generate qualified leads determines the success of your business.

An essential benefit of lead generation is that it introduces potential clients to your company. It can introduce your company to prospective clients who need your services.

Lead Generating creates room for new business opportunities.

It increases your sales.

Lead generation will allow you to create a buyer persona, which will help you better tailor your marketing and messaging to potential clients.

Lead generation will also tell you where your target audience lives, what services they are looking for, and what they are willing to buy.

Lead generation reduces the cost to remarket to warm and hot audiences.

It’s a suitable sales strategy for the acquisition of new clients.

Below are different methods to generate leads online.

Offer freebies in exchange for emails and phone contact.

You might want to offer some freebies, like a PDF of one of your latest blog posts, in exchange for an email address and phone number.

Business owners need to be present in the market and build relationships with their customers to increase the sales conversion rate.

One of the best ways to do this is by providing valuable freebies, which can help them connect with their audience and offer them an incentive for subscribing.

For example, you can offer visitors a free webinar or a whitepaper on a relevant topic as an incentive to subscribe to your newsletter.

You can also offer premium offers, free consultation, ebooks, free courses, free tools, discounts, or templates.

Utilize bridge page with a clear goal

A bridge page is a page that links to more information about the product or service you are promoting.

A bridge page is good for building “hype” for a product. 

It is also suitable for building anticipation because it creates an exciting story about the product and what it does.

Bridge pages also help answer any unanswered questions before the visitor commits to buying the product.

Your bridge page is a powerful stepping stone to convert leads. 

A bridge page is a lead generation tool that persuades visitors of your site to fill out an inquiry form or as a way to promote an offer to convert leads into customers.

When writing content for your landing page, think about what you want your site visitors to do.

The best thing you can do is provide clear and descriptive content on the landing page with a clear call-to-action to increase your conversion rate.

Use Forum, blog, and social comments to Generate leads

Another way to generate leads is to answer questions in forums, blogs, and social comments. 

For example:

You can use this method to generate leads by answering questions that add value to your target audience.

Upon offering a helpful comment, you can add links to your money pages or ask people to contact you for more.

Below are the places to engage with your target audience.

  • 1. Answer questions on Quora
  • 2. Answer questions on Reddit
  • 3. Answer comments on YouTube videos
  • 4. Participate in threads about your products or competitors on Facebook, Instagram, Tik-Tok, or Twitter

Social Media Marketing for Lead Generation

Social media marketing can be an effective lead generation strategy for your business because social media marketing involves your audience in a two-way conversation with your business.

There are many ways to use social media marketing to generate leads and connect with potential customers. 


“We’ve generated a lot of new customers, have successfully accomplished a lot of new projects with those customers, and we get quality, bonafide leads that are very targeted to our industry on a very consistent basis, daily and weekly. We couldn’t be happier with the results, and on top of everything else, we love the people we’re working with at Sociallybuzz. They’re great people to work with. They do a fantastic job, and we highly recommend ’em. If you and your company use them, we’re sure you’ll get the same positive results that we have at Atlas Packaging. Good luck.” – Randy Macias / Sales Manager

How to generate leads on Facebook

You can generate leads on any Facebook group you manage by asking users to submit their email and phone contact to receive freebies before joining your group.

Facebook groups are an excellent tool for targeting specific audiences with offers, products, or services.

How to generate leads

Facebook advertising and marketing campaigns can be expensive and time-consuming.

But by using Facebook groups, you can reach a targeted lead that is more likely to have a stronger connection to your products or services.

Use the “Facebook membership question option” to collect leads within your group.

Generate Organic Leads with Social Direct Messages

Social media has become a considerable part of society that allows consumers to express their thoughts.

People are on social media for different reasons; some want to connect with others like themselves, while others want to learn something new or be entertained.

With social messages through various channels, businesses now have the tools to generate leads for their brand in real-time by directly contacting their potential customers to connect with them and nurture them to become their customers.

Generating leads this way involves a manual process, and it’s time-consuming. 

With the help of automation tools, you can easily hack leads on Facebook and automate the task while you sleep.

Collect leads from social profiles like Linktree

Linktree is a tool that helps business professionals have more success in collecting leads from social profiles.

how to generate leads

Linktree can collect email or phone contact leads from social profiles, so there is no need to manually place different links on your profile as Linktree does it for you at a glance.

You can design a landing page as an alternative to Linktree and add the link to your social profiles to generate leads.

Social chatbots generate leads on autopilot.

Chatbots are still not as attractive as they could be, but they are getting more popular with the advancements in understanding human inputs using artificial intelligence.

The best way to use a chatbot is by presenting it as a customer service representative to answer questions and provide information about the company or product.

Once they have what they need, they can tailor their responses to form a conversation with the user about the company or products while gathering more information from the prospect.

When your prospect contacts you on Facebook, Instagram, Whatsapp, telegram, or other social media platforms, bots can lead them to a specific funnel and convert them to customers while collecting their contact details to remarket to them.

Create online polls, surveys, and quizzes that turn your website visitors into leads

Polls and quizzes are great ways to create engagement with your website visitors. They are a fun way to engage your site visitors and to gather valuable information about them.

Many companies use surveys on their websites because they help gauge public opinion, gather feedback, and generate leads. Online polls and quizzes are easy to create using SurveyMonkey or the Smart quiz builder WordPress plugin.

You can use these polls for research purposes or generate leads by offering participants prizes in return for completing the quiz while submitting their email addresses.

Usually, people will provide their contact details after completing a survey to get the quiz result.

Use Email marketing to generate and convert leads.

Email marketing is one of the most cost-effective forms of advertising

It involves sending your subscribers offers to convert them to active and paying customers.

Sending a newsletter, promoting a product or service, or even just having people sign up for your email list are all examples of email marketing.

It is easier to measure and track the effectiveness of your campaigns than other forms of marketing.

Offering incentives to current subscribers is a great way to generate leads. 

You can send timely discounts, new launches, or any offer to your subscribers to convert them to paying customers.

These offers convert because your subscribers already know your company and have had time to evaluate your products. 

Sending this type of offer will result in a much higher conversion rate.

Be sure not to spam your subscribers with too many promotional offers, as this can turn people off from your newsletter.

Utilize the power of blogging and SEO to generate organic leads

Blogging is a great way to generate organic leads. It is also a great way to establish yourself as an expert in your field.

To generate organic leads, you need to create blog posts that offer something valuable, unique, and helpful for your readers and prompt your audience with a signup form to join your email list.

Update them with new content and relevant information regularly so that they will come back to your blog and subscribe to your email newsletter.

Your prospects are searching for help on different search engines. Leverage SEO to present them with an answer that will convert your cold lead to customers.

Website chat widget allows you to generate leads.

Website chat widget helps you to generate leads even if your customer care support is not available.

Using a website chat widget is a great way to keep your customers engaged with your company.

Chat widgets provide an excellent opportunity for website visitors to ask questions or find out more information about products.

You can use it to generate leads even if you don’t have customer service support available.

The widget can be a good substitute for social chatbots for website owners.

You can send automated email messages to your prospects when they contact you while collecting their email addresses at the same time.

It is an excellent tool to make sure you never miss an opportunity.

You can also use an automation strategy to contact leads and turn them into sales opportunities.

Scrape leads from business listings like GMB and Facebook pages.

Automated lead scraping and lead generation takes only a few minutes and is an efficient way to generate leads because there is no manual work involved.

The process starts with identifying the appropriate business listing from GMB listings or Facebook pages, then using a scraping tool to extract their contact information for cold calling and cold email outreach.

Generate leads via Direct contact or message (cold email outreach and cold calling)

Cold email outreach is a sales approach in which an individual sends an email newsletter to prospects who they do not know.

The goal is primarily to generate a lead, and the person who sends the email expects a response to nurture the leads into customers.

Cold calling is an outbound sales technique that entails contacting an established company or business to generate and convert new business leads.

In this context, cold callers typically target companies interested in their products or services, but they have no prior relationship.

William Jones tactics involve three steps;

  • Prospecting(finding the leads), 
  • Outreach(Sending out your offer with benefits),
  • And, Nurturing(converting the leads to customers).

Replicate his strategy to generate more leads online.

Get your prospect’s email or phone contact and contact them about the issues needed to be addressed on their website, business, and the benefits they will get if they work with you.

Lead Generation FAQs

What is a Lead Generator?

A lead generator is any tool or system used for lead generation. These tools can be classified into two categories: inbound and outbound generators.

Inbound lead generators are typically content (such as articles, videos, and opt-in email forms) created on the company’s website. 

Outbound lead generation strategies can provide a boost to your sales(contextual advertising, email spam promotion, press releases pop-ups, etc.).

All lead generators are designed to generate interest in a company’s products and services and move people closer to becoming a customer.

How can I generate leads online?

You can generate leads by contacting potential customers, increasing their interest in your business offers, and persuading them to purchase a product or service your company offers. Sociallybuzz can help you generate leads. Click HERE for a Free Consultation.

Can Leads boost my business?

Organizations can use lead generation to gain new customers, improve an existing relationship with a customer, or maintain contact with a customer who has shown interest in products/services offered by the organization.

Is lead generation necessary for your business growth?

Generating leads is the first step in the sales cycle. It is vital to generate leads for your business to improve lead conversion rates and provide you with more potential customers.

Final thought> How to generate qualified leads online.

Marketing is not a one-time activity. It would be best if you kept on generating qualified leads to turn them into customers. You can do so by following the simple steps mentioned below:

  • 1) Create an effective website for your business with all the necessary information about your company’s products or services.
  • 2) Maintain your site with fresh and exciting content to convert visitors into leads.
  • 3) Build a solid social media presence with a following of at least 5,000 followers on each platform you are using.
  • 4) Use SEO techniques to generate organic traffic from search engines. It will eventually lead to more leads for your company.

Many businesses use social media to generate leads and engage with their customers. 

Social media sites are a great way to engage with people, build relationships with customers, and develop trust.

Social media advertising is an effective way to generate leads by efficiently targeting your prospects with social advertisements.

Different social media sites are better for generating leads in various industries. LinkedIn is best for job seekers.

It’s vital to find the right platform that best matches your ideal audience.

Sociallybuzz.com is a full-service social media marketing agency that helps small businesses and organizations reach their marketing objectives using the best social media platforms and strategies.
Our social media marketing agency specializes in social media marketing for small to mid-sized businesses in the U.S. We serve as a one-stop-shop for all of your social media needs.