Facebook advertising is one of the best ways to generate leads for your business, but it can also be one of the most expensive.
The reason is that Facebook ads are still based on traditional advertising models that have been around since the beginning of time.
The only difference is that now ads are targeted to you based on your browsing history and interests rather than just running a large-scale advertisement in a particular area or region.
Targeting the wrong set of Facebook audiences will result in a low return on investment (Ad spend).
Otherwise, you will lose a lot of money while consuming your time targeting the wrong audience or doing something that never works as I did in the past.
Today, we will learn about different Facebook audiences to target to increase your sales utilizing Facebook advertising.
Facebook ad is a great way to target an audience receptive to the message you want to convey. Utilizing Facebook ad targeting tools, you can get laser-focused with your advertising efforts and reach your target audience with pinpoint accuracy.
If you have an in-depth understanding of your business, it is much easier to identify the best target audience for your product or service.
When we know our business, we can select specific demographics and other interests from Facebook’s hyper-targeting tool, ultimately leading us towards success in our marketing efforts.
We have different Facebook audiences to target to get more return on investment.
It’s right to target;
Your audience is your everything, and it is essential to make sure that they understand what you are trying to say.
To find out who your target audience is, you must first identify a problem that needs solving.
Once you find a problem, narrow down the market size by looking at any demographics or Psychographics associated with it. Finally, make sure that there is demand for this solution.
In Facebook advertising, we have different types of audiences to target. In general, we have three main types of audience, namely;
Hot audiences are visitors who have recently visited your site. It can also be anyone who demonstrated high interest in your offer while on your online store or website. (e.g., an audience that added a product to the cart is a “HOT audience.”)
This type of audience converts more because they are super-interested in your product/service; They are one step away from patronizing you. So, Re-targeting to them using an email automation tool or Facebook pixel will boost your return on investment.
A warm audience is familiar with your business. Warm audiences are those who have visited your website or anyone who connects with you online. It can be through social media channels or your E-mail list contact.
A warm audience is an audience that a business has already gained contact with in the past.
The advantage of targeting a warm audience is that they are easier to reach, and because the business already has contact with them, they may be more inclined to buy your product or service.
Re-engaging your warm audience will either turn them into your customers or a hot audience.
A cold audience is typically composed of people who have never seen your company, product, or service before but are interested in your business.
A cold audience can also be someone who has made a visit to your website a long time ago but lost contact with your business or any audience familiar with your competitor’s business but not yours.
It’s simply your audience who you haven’t found.
A cold audience is a great way to start a marketing campaign because they are likely interested in what you are trying to sell.
The cold audience is a type of audience that can be hard to reach. Cold audiences are not searching for your product or service and are not directly interested in what you have to offer.
With the help of AI marketing tools, companies can use deep learning algorithms to show them the best way to reach a cold audience using Facebook ads. Helping them find their cold audience with ease.
Hire our social media advertising agency to showcase your business before your “COLD AUDIENCE” without spending much on advertising.
Creating a Facebook ad audience? Below are other sets of audiences to target using Facebook ads;
Lookalike audiences are people who possess the same or similar characteristics as your existing audience.
They have an interest in your business because they’re similar to your existing audience.
Facebook’s advertising lookalike audience tool has made it easier for people to use Facebook ads to find and target people with similar demographics and interests to their existing audience.
Your base audience should be at least 1,000 to create a Facebook lookalike audience. You can upload a custom audience while Facebook creates a different audience that matches the audience attributes that you supplied to them.
Lookalike audiences highly convert, and that’s why you need to include them in your audience target list.
You don’t need to be tech-savvy to create a Facebook lookalike audience.
A Facebook Custom Audience is a group of people on Facebook that you define. You can create custom audiences from existing customer lists or upload a list of email addresses or phone numbers.
The main benefit of using custom audiences is the ability to select specific groups to target rather than just targeting the entire audience on Facebook.
Of course, this makes it easier for marketers to reach their desired audience and boost conversions.
Facebook Custom Audiences are also great for re-targeting customers who have visited your website but are yet to purchase from you.
The broad audience on Facebook is a significant factor to consider when it comes to advertising on Facebook.
They are the least targeted group of people, but they are not seeking out your brand and products.
With broad targeting, Facebook will automatically find your best potential customers who you would have never reach on Facebook.
Facebook’s broad audience targeting option will work out of the box for businesses or companies planning to boost their brand awareness using Facebook ads.
Your Facebook broad ad audience should be between 500,000-1,000,000. Facebook needs sufficient audience data to work with for the best possible result. If the data is too narrow, Facebook will not perform very well.
But it will do much better if it is broad. Five hundred thousand to one million is the best audience size for a Facebook ad audience.
A Colder Audience is a type of audience that is not your follower but is part of your potential customers. A colder audience is the same as a lookalike audience.
A Warmer Audience is a particular type of audience who are already followers of your business and are looking for a way to be more entertained. Your E-mail subscribers are your warmer audience.
While targeting a warm or hot audience can boost your conversion rate, you shouldn’t try putting your eggs in one basket.
It’s an excellent strategy to target cold audiences, lookalike audiences, and broad audiences all together to leverage most of Facebook ad audiences.
Targeting Facebook’s cold audience can lead to a low return on investment if you are not an expert Facebook advertiser.
Still, it’s a way to reach people interested in your business but hasn’t found you.
Get started with “Sociallybuzz Facebook Advertising Agency” to curate a perfect advertising campaign that resonates with your cold audience.
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