The Power of Marketing Automation: Strategies to Increase Sales and Brand Awareness in 2021

Marketing Automation
  • Andre Kay
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The Power of Marketing Automation: Strategies to Increase Sales and Brand Awareness in 2021

Marketing automation is one of the most effective digital tools for small businesses to grow sales and increase brand awareness in 2021. Marketing automation is a set of marketing strategies that automate repetitive marketing tasks, such as lead nurturing, email marketing, website engagement, social media management, etc., which allows you to spend time on more strategic initiatives that will drive growth.

In this article, we’ll cover how marketing automation can help your business with:

– Increasing sales
– Driving traffic
– Building an audience
– Connecting with customers online
– Generating leads

In 2021, marketing automation will be a crucial component in the success of small businesses.

Automating mundane marketing activities can save time for businesses to focus on other aspects of their business, improve customer service and other business processes. Marketing automation tools are becoming more affordable and easier to use, which means any type of business can benefit from them.

The most popular email marketing automation tools are:

– HubSpot
ActiveCampaign (We at Sociallybuzz personally use this software. I highly recommend it.)
– Marketo

Email marketing automation can help you increase sales by driving traffic to your website, building an audience for your brand, and connecting with customers online.

When marketing automation is set up properly, it can generate leads by automating lead capture forms or collecting customer information such as email addresses from form submissions or webpages.

Three key strategies for leveraging marketing automation to grow sales and increase brand awareness are:

-Driving traffic through marketing campaigns

-Stimulating downloads of free eBooks

– Webinars by providing a lead magnet, and/or collecting prospects’ email addresses

The most important thing is that marketing campaigns are personalized with information about each customer’s needs in order to be able to deliver the right message to the customer.

The main benefit of marketing automation is that it can help businesses grow sales and increase brand awareness by maximizing their email contact lists, streamlining processes for lead generation with automated forms or emails, as well as executing personalized campaigns based on information about a prospect’s needs.

Marketing automation is a way to find people who are most likely to become your customers.

One of the best ways to acquire new customers is to engage with website visitors on social media or via email. However, marketing automation can’t do all the work for you; it requires time and effort no matter how good you are at marketing your brand. To achieve success in this arena, customer trust and belief in your business must exist from the beginning – meaning that as soon as someone visits your site (or downloads a free offer) you need to build their confidence.

That might mean being transparent about pricing or giving customers a trial period, but it also means making sure your marketing automation works for you by following through on every offer with an email and social media message.

Here are 6 critical reasons why you should NOT ignore the power of marketing:

1. Automate your marketing campaigns to save time and resources

Marketing automation is a must for anyone who wants to stay on top of marketing. It can help you manage your email campaigns, social media messages, and customer services from one central location – without the need for human involvement.

A tool like Active Campaign automates emails so that they’re sent in a timely fashion according to when people signed up. It can also automatically send out updates about new offers or any changes made to existing offerings (like changing prices). This saves time because there’s no need to spend hours drafting newsletters every week!

2. Utilize email automation to ensure that customers are up-to-date with new products, promotions, and discounts

Sending automated emails to your customers on a regular basis provides them with the latest information about your products and services. This will keep them updated, loyal to you and help maintain their precious time.
You can even send out an email before they have purchased something from you that is similar or related to what they are looking at in order for it not to seem like spam marketing.

3. Use social media automation to promote your business daily

Another critical reason you shouldn’t ignore the power of marketing automation is that you can use social media automation to promote your business daily. Automated marketing can be used to create content, attract and engage customers, maintain your brand’s voice, analyze data for better insights about the effectiveness of marketing efforts, and take care of social media engagement so that you don’t have to spend time doing it yourself every day.

4. Create an automated content calendar for blog posts, so you never have writer’s block or struggle with creating quality content

Do you know the secret to never running out of blog post ideas?
Setting up a content calendar.

Actually, setting up an automated one will do the trick.

Using a marketing automation tool can automate your entire blogging process, so you get better insights and more time for other tasks that need attention.

Content writing is an important part of a successful social media marketing plan. And with a tool like Conversion.AI, you can automate your content writing to create better quality articles and save time!

What if I told you I used an AI named Jarvis to write this entire article…

Yep, it’s true 🤖

You can check it out here.

5. Employ video marketing automation to create videos in bulk without the need of hiring someone else 

Video marketing automation has been on the rise for years, but in a more recent study, they found that over 80% of marketers are using video as part of their strategy.

You can use marketing automation software like Vidnami to create videos without having to edit them yourself manually. This will help you to save time and use your marketing automation to help grow sales and increase brand awareness.

Vidnami has a drag n’ drop editor that you can use to create videos in bulk without having to go through the process of editing each one individually.
This is great for small businesses who might not have the time or budget for video production but still want to reap the benefits this offers their business. Vidnami also provides templates, so it’s easy enough if you do need some guidance when creating videos. They include an automagic option that will automatically fill in all of the fields with preloaded content such as text, images, titles/subtitles, music, etc., saving time on what would otherwise be manual labor!

6. Implement chatbot technology into your website to automate conversation

Live chat software can provide a 24/365 customer service experience using an automated system to interact with the user as if they were communicating with another person, including natural language processing (NLP). This allows you to process information from customers much more quickly than otherwise possible. NLP also helps improve company communication by understanding what people are looking for when browsing through different parts of your website.

There are many different types of live chat tools available on the market that offer features such as instant messaging, desktop notifications, image capture, and document scanning capabilities. It’s important to find one that works best for your needs because there is not just one size fits all solution in this case.

To Wrap Up

If you’re looking for an effective tool to grow your sales and increase brand awareness in 2021, marketing automation is one of the best bets. This blog post explored how marketing automation can help small businesses with everything from generating leads to driving conversions. So if you want a surefire way to increase your sales and reach new customers, it may be time to sign up for a FREE MARKETING AUTOMATION STRATEGY CALL today!

Please complete the free consultation form here for more advice on how small business owners should use marketing automation tools.



Sociallybuzz launched in 2009, is a Social Media, Advertising, and Reputation Management Company. We exist to help businesses grow using social media, data, and advertising.

Recognized as one of the Best Entrepreneurial Companies in America, Sociallybuzz was named the Top Marketing Agency to help Franchises strive by Entrepreneur Magazine.

For more information, visit http://www.sociallybuzz.com.



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