What is digital marketing? | The #1 Definitive guide to digital marketing.

What is digital marketing? Definition of digital marketing
  • Andre Kay
  • Comments

Digital marketing is the process of promoting products or services to customers or potential customers through digital technologies.

Digital marketing is often misinterpreted as online or internet marketing in many cases.

However, there is a mutual similarity but they are different.

Digital marketing has become progressively more important in recent years due to the rise of digital tools, strategies, and technologies.

Digital marketing lets you reach the perfect customer with the right message and in the right way and time. You can choose from different digital marketing strategies and platforms to promote your offer to your target audience.

Digital marketing is one of the broadest industries in the globe.

In digital marketing, there are many types.

Below are the main types of digital marketing;

  • – SEO or search engine optimization,
  • – Email marketing,
  • Affiliate marketing,
  • – Content marketing,
  • – Social media marketing,
  • – PPC or pay per click(Digital advertising),
  • – Website marketing,
  • – Influencer marketing,

We will go into more detail about the types of digital marketing. Before that, let’s discuss the benefits of digital marketing.

What are the benefits of digital marketing?

Digital marketing is not expensive: Digital marketing is one of the most cost-effective ways to reach your audience.

With social media marketing platforms and an effective content marketing strategy, you can create a content plan that will resonate with your target audience on any social media platform or publish blog posts to connect with your prospects.

Digital marketing is an evolving tool to learn more about your audience and engage them.

It can help you better understand your audience and their behavior. It can also help you reach out to different audiences through various channels such as emails, social media, and search engine optimization.

It makes it easier to make money online: It has never been easier thanks to internet marketing. Websites like Freelancer, Fiverr, and Upwork make it easy to find jobs that match your skillset.

You can make money by doing anything–from designing logos, creating graphics, coding websites, writing articles, and more.

Digital marketing makes marketing efficient: Digital marketing has transformed the world of marketing.

It has made it more efficient and easier to reach a wider audience. Marketing campaigns are now more targeted, thanks to pixels and data analytics.

Digital marketing also allows for quick updates of content, which is vital in the fast-paced digital world.

Digital marketing automation software makes the whole process more effective.

Now you know some of the benefits of digital marketing, let’s consider the types of digital marketing.

Types of digital marketing

Types of digital marketing! Definitive guide to digital marketing

In digital marketing, there are many types, yet we will talk about the common types of digital marketing.

Affiliate marketing

Affiliate marketing is a type of performance-based marketing in which a business rewards its affiliates for each visitor or customer brought by the affiliate’s marketing efforts.

Affiliate marketing is one of the most efficient internet marketing strategies that help businesses increase traffic and sales.

Affiliate marketing differs from other types of digital marketing because both the affiliates and the company earns reward every time a sale is made.

Content marketing

Content marketing involves using content to engage with target audiences and customers, often via social media, video, and blogging.

Content marketing is an excellent way to generate qualified leads and increase brand awareness.

There are many different ways to use content marketing, such as blogging, podcasting, video blogging, infographics, case studies, and more.

These types of content can be used to educate your target audience on your product or service to convert them to customers.

Social media marketing

Social media marketing is internet-based marketing that allows individuals to connect with and promote products and services using different social media networks or platforms.

It also involves using social media advertising platforms to promote products and services.

This type of advertising aims to advertise your brand and interactively connect with potential customers on social media.

Influencer Marketing

Influencer Marketing is the process of influencing potential customers through online personalities with large social media followings who have built trust with their audience.

Utilizing influencer marketing is lucrative.

When you partner with influencers, they advocate for you.

Influencers can be journalists, bloggers, vloggers, public speakers, or well-known celebrities.

Partnering with them is a big assurance that your marketing campaign will be successful because they have build trust with their audience.

Pro tip: Instagram and TikTok are the best social media platforms for influencer marketing. Influencer marketing works well on these platforms.

Email marketing

Email marketing or electronic marketing is the practice of sending messages for advertising and sales purposes to a group of people who have given their electronic address(Email address).

Email marketing is a way to reach the masses and send messages about your products and services.

Email marketing helps you reengage and nurture your audience.

Email marketing has the potential to grab the attention of your audience and keep them engaged with your brand.

A helpful and personalized approach shows that you care about them as customers and value their personal information.

It also helps nurture your audience by providing them with new content or products they may be interested in or offers they might not have seen before.

Search engine optimization – SEO

Search engine optimization, or SEO, is a type of digital marketing that aims to generate traffic from search engines.

It is usually achieved by optimizing your webpage using different SEO techniques and strategies.

Advanced keyword research and effective keyword mapping, niche-relevant backlinks and internal links, time on site and page views per session, bounce rate and pogo-sticking, CTR, and anchor texts are some factors that influence Google ranking algorithms.

Implementing an effective SEO strategy that includes keyword research, link building, and content marketing is vital to your success.

Search engine optimization is a complicated process that requires long-term commitment and effort.

Trying to manipulate the system would result in a penalty from Google.

It’s always a good idea to read any guidelines published by Google and hire the best SEO companies.

PPC or pay per click advertising

PPC advertising is an internet advertising model used on search engines, social media platforms, and other websites to direct traffic to a particular business or website.

Small or large businesses can use this form of advertising.

It’s a form of digital advertising that highly converts. You can do it on a large and small scale with several different ads on different platforms.

PPC advertising is not just for big businesses anymore. Even startups and inhouse businesses utilize it to market their business online.

Pay per click can also be referred to as search engine marketing or digital advertising.

Pay per click, or PPC, is a digital ad form calculated by the number of clicks a campaign generates.

Ads are clicked when they appear on search engine results pages (SERPs) and social media networks.

The advertiser pays when someone clicks on his ad.

PPC ads usually invite people to visit websites to get more information.

Website Marketing

Website marketing is a type of digital marketing that involves using websites, sales funnel, sales pages, e-commerce, or online store to generate sales.

Website marketing is an effective and affordable way for businesses to sell their products and services.

It’s a fact that most of the consumers who visit a website will not buy anything.

They come to browse, and then they go. The point is, if your site is not optimized for lead generation or sales, you’re missing out on potential customers.

Websites are the foundation of modern marketing. These digital portals serve as central points for your marketing efforts, from generating leads to customer satisfaction.

One way to optimize your site for conversions is by adding live chat and website marketing tools like chat buttons, Convertbox, and lead forms.

Video marketing

Video marketing is part of content marketing, but the demand for videos in digital marketing is drastically increasing.

Video marketing is the new way to advertise and connect with potential customers leveraging video content.

Videos can be used to promote a product or service or to provide information about a company.

Instagram, TikTok, Vimeo & YouTube are popular platforms that leverage video marketing effectively.

With YouTube being the second largest search engine globally, utilizing video marketing on this platform will elevate your business to a higher level.

On the other hand, Instagram is the most popular video/photo-sharing social platform with over 1 billion monthly visitors.

These are good reasons to leverage video marketing in your marketing strategy.

Mobile marketing

Mobile marketing is the use of mobile applications to reach and engage your audience.

Mobile marketing is an effective way to interact with your target audience.

Mobile devices are the most popular form of communication, with billions of people using them every day.

Mobile marketing is a great way to contact your customers.

The goal is to find the app that resonates with your ideal audience and plan your marketing to reach them efficiently.

Evaluate your audience and find or create a mobile app that is most relevant to their needs.

Most people prefer mobile apps over mobile websites.


Beginners’ guide to online marketing.

Ways to social media marketing work for you.

Benefits of social media marketing for small businesses.


What is the difference between digital marketing and traditional marketing?

Traditional marketing involves using local tools or mediums to reach your target audience, while digital marketing utilizes digital tools, technologies, and strategies.

Digital marketing and traditional marketing both have their advantages and disadvantages. Digital marketing is a newer form of advertising that includes social media platforms, blogs, and search engines. 

Traditional marketing involves television, radio, and newspapers promotion.

When it comes to marketing, digital marketing offers the most affordability of the two common types of marketing.

With digital marketing being cheap and cost-intensive, traditional marketing still offers many benefits on a different scale.

Is traditional marketing the same as digital marketing?

Traditional marketing (TV, print, radio) usually takes a one-way approach to marketing, while digital marketing (email, social media) is two-way.

Digital marketing has the benefits of being interactive and instantaneous, while traditional methods are more passive.

Unlike traditional marketing that requires physical presence or manual works, digital marketing is easy, more effective, and doesn’t require a physical address.

Summary – The real meaning of digital marketing

Digital marketing is sometimes a difficult concept to get a grasp on. It’s also a vague term that means different things to different people.

Digital marketing, at its core, is all about reaching your target audience in the digital world – from internet browsing types to social media users and everything in between.

It’s not only about having a website with content and traffic numbers going up – you still might not have the right audience for your business.

The harder part is attracting the right people who will buy what you’re selling. Digital marketing solves the problem

If you want help getting started on a more customized digital marketing strategy to fit your company’s specific goals and objectives – get a free consultation from us today!

We’ll work with you one-on-one so that we can develop an individualized plan based on our expertise in digital marketing.



Sociallybuzz launched in 2009, is a Social Media, Advertising, and Reputation Management Company. We exist to help businesses grow using social media, data, and advertising.

Recognized as one of the Best Entrepreneurial Companies in America, Sociallybuzz was named the Top Marketing Agency to help Franchises strive by Entrepreneur Magazine.

For more information, visit http://www.sociallybuzz.com.