18 simple ways to make social media work for you and your business

Ways to make social media work for you and your business
  • Andre Kay
  • Comments

18 Ways to make social media work for you.

Social media is one of the most powerful tools for reaching out to your customers.

It can help you reach out to a global audience, create awareness about your products and services, generate leads, increase traffic to your website, and make more sales.

Social media is an integral part of our lives, allowing us to connect with people in ways we never could before.

Social media has also paved the way for new opportunities.

But to make social media work for you, there are some things that you need to do.

However, this also means that there is always something new to learn or some new strategy to try out before social media could work for your business.

The following tips will help you maximize your social media strategy for your business or organization.

1: Planning is the key to success in social media

The first step is to plan what you’re going to post on each social media platform, how to and when to publish it.

For example, if you’re posting on Instagram, decide what type of images or videos you want to use along with what #hashtags are relevant for your niche.

You should also consider the best day and time for specific posts on each social platform to get more exposure.

It’s best to post at the right time every day on each social media platform so that a wider variety of your audience can see your posts.

On Pinterest, it’s best to post the same graphics up to 3 times with different variations.

On TikTok, Instagram and, Twitter, using the right #hashtag is a superb way to reach a broader and targeted audience in your niche.

On youtube, Tutorial videos work out of the box.

2: Use engaging headlines to increase your CTR.

A captivating headline can help you grab the attention of your readers.

One of the best copywriting tips to increase your CTR is to use a charming headline.

Engaging headlines are those that make us curious and compel us to read more about the content.

Some things to remember while writing a captivating headline is:

  • Write a headline that is descriptive and catchy
  • Concise and informative headlines work better than long, wordy headlines
  • Give your readers a reason to click on the content and use numbers when applicable.

3: Use social media marketing tools.

A great way to make social media effective is by using social media tools. 

These tools can help you plan your posts, promote your event, create quality posts with images, and more.

Using all the available social media tools that are at your disposal can help you win in social media – like;

1: Sproutsocial; for social posting and scheduling, which can help you plan and post content with ease.

2: Canva; for graphics creation.

3: Instoo; for social media growth-hack automation.

4: Be active on social media.

It would be best to create an active social media presence on all significant popular channels in your industry, like Twitter, Facebook, and Instagram.

If your target audience is on Tiktok and Pinterest, that’s where you should always spend your time and engage with them.

5: Create quality posts

You need to create quality posts as frequently as possible and post them at the right time.

In order to have a successful social media campaign, you need to create graphics content that is engaging and relevant.

Graphics content is easily interpreted in our brain than text content.

Posting regular social media graphics helps the audience have your message in their memory and become interested in what you offer.

6: Promote your content with social advertising

When it comes to marketing your content, social ads are a great way to promote it on social media. 

You can create social media ads on Facebook, Twitter, or Instagram, for example.

Yet, for your social media ad to convert effectively, you need to be an expert.

Otherwise, you will lose a lot of money on social media advertising.

So, what do you do?

Hire our social media advertising agency to curate a campaign that converts for you. 

Still, you can promote your content by targeting different demographics and locations. 

The more specific your ad is, the more likely you will get a positive result from your campaign.

When creating an ad, make sure that it’s catchy and easy to understand with a clear call-to-action so people will want to click on it.

Social ads are a great option if you want to get the word out about a specific product, service, or event.

But make sure that you have a budget for this!

Our social media marketing agency has proven records of successful social media ad campaigns.

We’ve helped many businesses, franchises, and local and online e-commerce stores generate more revenue through social media advertising.

Contact us today for social media ads that convert.

7: Content marketing

Leverage content marketing in social media.

Without content on social media, it will be a dull environment.

Is content king? Hell Yeah!!

Content marketing is an excellent way to promote your content on social media.

Strive hard to creating high-quality content that provides value for the people who read it or watch it.

It could be videos, case studies, testimonials, images, infographics or, whiteboard papers.

8: Social networking is lucrative.

Social media is a great channel to leverage for networking.

It’s the perfect way to reach out to your old/new friends, stay in contact with your prospects, make new connections, or interact with people who share similar interests.

Network with others: You should use social media for connecting with other people in the same industry as you to build that connection that will boost your reach, traffic, conversion rate, and sales.

9: Influencer marketing.

Influencer marketing is critical in social media because people are more likely to trust someone they know.

Influencers can easily promote your products and services to reach a broad audience without you convincing your prospects.

Click here to learn about our influencer marketing campaign options.

10: Contribute effectively on social media

Be communicative and helpful to your audience. 

The best way to get people interested in what you have to say is by being open to them and giving them advice and tips on how to solve their problems through what you post.

Being helpful also builds customer loyalty.

Social media is a powerful tool to communicate with your followers. You can use it in various ways to bring out the best in your company.

You should always be helpful and communicative because social media platforms are meant to be social.

11: Be niche-relevant and specific.

Posting about something specific to your niche, rather than being diverse in topics, will help you build a more targeted audience that wants to engage with you.

One of the best ways to make social media work for you is by being niche-relevant and specific in your industry.

You should be focused on what people are talking about, which is relevant to your business.

You can maximize your reach by following what’s trending at the moment in your industry.

12: Be Newsworthy

Newsworthy content goes a long way too.

Sharing new updates from your company or industry with your followers is a great way to increase social media engagement.

You can share relevant articles from other sites to help engage your followers and also help them stay updated on the latest information.

Make sure that you share any new updates or product releases with your followers.

13: Reply to comments that matter to you

There are many ways to make social media work for your business.

One way is to reply to comments that matter to you and your business.

Social media is an excellent way for businesses to connect with their customers and build brand awareness, but it can also waste time if not appropriately managed.

For example, responding to customer feedback on all platforms or using social media as a place for customer service is essential in maintaining open lines of communication between the company and its customers.

Engage with them, answer their questions, provide solutions to their problems, sell but don’t oversell.

To make your social media work for you, you should reply to relevant comments in your industry.

14: Brand your business

Be brandable so people can remember who you are.

Here is the best way to become more memorable.

Brand yourself on social media.  Try to stay true to your own brand’s voice, logo, slogan, and Color while being friendly and approachable.

The most successful business in social media has a solid brand to stand out.

So, you should.

15: Have a clear goal in mind

You can start by defining what you want to achieve with your social media posts. 

What do you want people to do after reading your post? 

What do you want them to know?

A clear call-to-action (CTA) is imperative for conversion rates.

Ensure you place your CTA in the most prominent spot on your post, typically at the end of your post.

It should clearly state what action you want readers to take and provide clear instructions on how to do so.

16: Create a social media policy to build a good reputation

Do you want social media to work for your business?

If yes, you need to have a robust social media policy in place.

You can build trust and reputation by posting relevant content, staying true to your brand, and keeping your community updated with what’s going on in your company.

Social media experts recommend having a social media policy, building trust, and a good reputation.

17: Do you have a contact address?

Having a contact address on your graphics and posts can help interested people in your industry contact you anytime.

You shouldn’t lose that opportunity by not having contact info in your graphics or post.

18: Social proofs and testimonials are key driver’s

Using testimonials and social proof wisely is also an excellent way to attract more customers because it makes them feel confident when buying from you.

Social media is an excellent tool for businesses. All it takes is a little bit of effort to make social media work for your business.

What is the #1 way a company can be successful with social media marketing?

1. First, develop a content plan before starting with any social media marketing campaign.

2. Second, use testimonials and social proof wisely.

3. Third, make sure that you post fresh content that solves problems regularly.

4. And lastly, your headline is the most important thing here. 

Make sure your headline is intriguing.

These are some of the best ways to make social media work for your business.

Is social media important?

Of course, social media is a powerful marketing tool for every business’s needs.

It’s crucial to make social media work for your business because it’s an integral part of your digital marketing success.


Social media is a powerful marketing tool that can help you reach your target audience and get more business opportunities, but only if you know how to use it correctly.

There are many ways you can use social media as an effective marketing tool for your company or business, including leveraging content marketing, social ads, and networking with others.

However, the social media landscape has changed dramatically over the last few years, and it can be hard to keep up with all of these changes.

The key is to know what you want from your personal social media channels and then tailor your posts accordingly.

Social media can be your best marketing strategy, and you should make sure that you are utilizing it as much as possible.

By following these tips, you’ll be able to make the most of social media for your brand.

Contact our social media marketing agency for social media services.

If you want help getting started on a more customized social media marketing strategies to fit your company’s specific goals and objectives – get a free consultation from us today!

We’ll work with you one-on-one so that we can develop an individualized plan based on our expertise in social media marketing.



Sociallybuzz launched in 2009, is a Social Media, Advertising, and Reputation Management Company. We exist to help businesses grow using social media, data, and advertising.

Recognized as one of the Best Entrepreneurial Companies in America, Sociallybuzz was named the Top Marketing Agency to help Franchises strive by Entrepreneur Magazine.

For more information, visit http://www.sociallybuzz.com.