100+ Small Business Social Media Stats and Trends You Must Know
Social media networking platforms are constantly evolving and integrating new tools that offer brands and small business owners opportunities to reach their target audience, build a community and strengthen customer connections.
With the event of Covid 19, many more people are using social media not just for social interactions and engagements but for buying and selling products. The crucial question is not whether our consumers are utilizing these technologies but rather what they are doing with them and how we can fully capitalize on the continuously developing opportunities these platforms bring.
Your small business needs to have an effective social media marketing strategy that enables you to connect with your target audience.
Effective social media marketing strategies are backed up by good research and a thorough knowledge of social media statistics and trends. Stats help you assess the performance of your business within your industry and even assist you in finding new prospects.
Social Media Stats and Trends for Small Businesses: What Social Media Marketers are Saying About Social Media
The following are some interesting small business social media stats from 310 marketers on the approaches, formats they use, and the difficulties they face in social media marketing. HubSpot Blog survey in November 2021.
Marketers’ main social media marketing strategy objectives are advertising their products or services and raising brand awareness.
77% of social media marketers claim that social media marketing was somewhat extremely effective for their business in 2021.
While about 37% say, social media marketing was somewhat ineffective for them, following the emergence of Covid 19, due to rapid change in marketing approach.
The majority of surveyed marketers claim to publish on most social media platforms four to six times weekly.
According to 82% of marketers, they repurpose content on many social media platforms.
80% of marketers say infusing humor in content is the most effective on social media.
54% of social media marketers utilize short-form videos as their primary social media format, followed by live streaming, live audio chat rooms, and user-generated content.
64% of marketers report spending money on creating and building social media communities.
68% of marketers collaborate with social media influencers.
67% of marketers report working with micro-influencers with 10–100K subscribers or followers. Only 29%, on the other hand, claim to work with big influencers with more than 1 million followers.
Millennials are a target audience for 84% of marketers using social media.
25% of respondents said funny content works best with Gen Z.
According to 27% of the survey respondents, providing compelling content is the top challenge facing marketers on social media.
Billions of people worldwide are using social media to share information and build connections. Current trends suggest that, very soon, the number of people using social media should equal 60% of the world’s population. Here are the social media usage stats you should keep in mind.
Platform-specific Social Media Statistics Every Small Business Owner Should Know
Facebook Statistics for Small Businesses
Depending on your personal Facebook analytics, you can decide whether or not you should concentrate on Facebook. However, the platform has a sizable user base and a strong advertising presence. The following stats will give you the insights you need.