Are you a small business owner looking for where to advertise your business? The search is over because we have put together the ten best online advertising platforms to help you advertise your small business online.
With people spending over six hours online daily, online advertising channels is the best way to reach your audience as a business owner. There are many digital platforms to promote your business online, but to a beginner, making a choice can sometimes seem complicated and confusing, if not bewildering.
Even for experienced users, choosing the most effective online advertising platforms can be challenging and confusing, which is why we have compiled this list. With our list, you can always go right as a small business owner. Below are the ten best online advertising platforms for small business owners that want to boost their engagement and product sales.
Sociallybuzz is a leading social media marketing, management, and digital advertising agency for small and medium-sized businesses. With over 12 years of experience, we know how to create and execute marketing campaigns that will help you grow your business. Our social media agency specializes in using the power of social media to create highly targeted campaigns designed to get small business owners more customers and sales.
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1. Facebook
2. LinkedIn
3. Twitter Business Page
4. Instagram
5. Tiktok
6. Google Ads
7. YouTube
8. Snapchat
9. Pinterest
10. Bing
Facebook has over 2.94 billion active users all over the world. With significant active users, it is easy to reach your target audience. Facebook has proven to be an effective platform for business growth; small business owners can use it to market to Gen z, Generation X, Millennials, and even Baby Boomers.
By using Facebook as your advertisement platform, you are availed of the opportunity of selecting your audience. You can decide the type of audience you want your product to reach, especially those you think need it more.
To make effective use of this online advertising platform, you will need to adopt the use of paid and online ads, but this should be after you have opened a Facebook page. This way, you will reach your target audience.
Paid advertisement is one of the most popular ways to get your product across to consumers. Paid ads can come in the form of promoted posts, more like your regular posts on your page but will more likely show up in many users’ feeds.
With 900+ million users, LinkedIn is another online platform for small businesses to advertise their products effectively. LinkedIn is more of a professional platform with a unique advertising ability. Just like Facebook, you can choose your audience.
Choosing your audience depends on several factors, such as area of activity, rank, occupation, industry, job function, and location. Choosing the right audience will help you to reach out to the appropriate people that need your services as a small business owner.
To make many people see your business on LinkedIn, you must open a business or company page, as business pages have different features that help with advertisement. Aside from opening a business page, you can also join groups connected to your function and post about your services.
That way, you will attract more clients. LinkedIn ads are an effective way to boost your business. Sponsored Content, Sponsored Messaging, Lead Gen Forms and Text, and Dynamic Ads are the four types of LinkedIn ads. To start using LinkedIn ads, you must understand your objective, select your audience, and know your budget. That way, you will be able to grow your small business.
Many small business owners have leveraged Twitter to make it big as the social media platform gives business owners the necessary visibility. This is solely done through tweets. Twitter is a very dynamic platform with over 500 million tweets per day. As a small business owner, Twitter is a great tool to grow your business.
You just have to be creative with your tweets to capture your preferred audience’s attention and make them engage with your content and profile. With just the right tweets, you can connect with people who need your products and services. The use of Twitter ads can also enhance your business visibility.
There are different types of Twitter ads. We have the Twitter Takeover, which is of two types: Trend Takeover and Timeline Takeover. We also have Branded Hashtags, Twitter Amplifier, Twitter Follower Ads and Twitter Promoter Ads.
Twitter Promoter Ads is the most straightforward Twitter Ad for small businesses. They can be retweeted, liked, and commented on like your ordinary tweets. They are like your regular tweets so that more people can view them. To thrive on Twitter as a small business owner, you must be consistent, as there will be lots of competition. Take customer reviews seriously, create captivating tweets and keep your followers engaged.
Instagram is one of the most active online platforms, with over 2 billion users. With Instagram, you can connect with good influencers who will help you make your market visible to a more significant number of people.
You can also make use of Instagram ads. There are different types of Instagram ads: Image ads, Stories ads, Video ads, Carousel ads, Collection ads, Explore ads, IGTV ads, Shopping ads, and reel ads. Facebook owns Instagram though it has a lesser number of active users. Instagram advertisement thrives better with the use of videos and pictures.
Hence, as a small business owner who wants to use Instagram for advertisement, you will need to use videos and pictures to communicate your message. With most Instagram users in the Millennial and Gen Z age groups, making your videos and pictures eye-catching would be an added advantage. The ads also need to be appealing to catch viewers’ interest.
TikTok is an online video-sharing platform with over 1 billion monthly active users. As an app launched in 2016, Tiktok is more popular than it should be. Its popularity makes it better for business advertisements.
It is a perfect online advertising platform for small business owners who deal with millennials and Gen Z to advertise their products. You need to create a TikTok Ad Account and enter your payment method.
Then, you can choose your objective. Tiktok has many objective options you can choose from, such as video views, reach, catalog sales, conversions, and lead generation. To garner more followers, you must try to be creative with your videos as much as possible. Boring videos would only make you stagnant; even with colossal visibility, you might still need to catch up.
Google Ads is another very effective advertising platform that requires technical expertise. It has many features that need to be studied well before use. Because of its many features, using it might take a lot of work.
The mode of operation can be intense when looked at, but when you understand the features, you won’t want to leave the platform. Most people who have used Google Ads think it’s the best app for advertising. Google Ads can be used to advertise on popular websites and works based on demographics and geography.
With google Ads, you can place advertisements in the search results so when people are searching for products or services that are related to what you sell or the services you render, your business will appear, but each time somebody clicks on any of your ads, you will have to pay the search engine a small fee. The only disadvantage is that some Ad campaigns can get very expensive if you are not careful, but with the proper control, you will be able to manage.
Every day, about 122 million users visit YouTube. With over 2.52billion people visiting YouTube in a month, it is an excellent platform to advertise your business online. If you are interested in advertising your small business on YouTube, you will need to run ads. YouTube offers Video Ads, Non-Video Ads, and Premium Ads.
To start running any of these ads on YouTube, you will need to create a Google Ads account, join the YouTube partner program, link your YouTube channel to the Ads account and create your campaign.
Know that you must choose the campaign objective that matches your goal. There are many options to choose from, namely: brand consideration, website traffic, Sales, brand awareness, and leads. With YouTube ads, your business will become visible to more people, even if you are starting from scratch.
Snapchat is on the list of best online advertising platforms that small business owners can use. Although Tiktok has overshadowed Snapchat, it’s still making waves. With the proper procedures, you can successfully use Snapchat for your business advertisement. With over 500 million active monthly users, it’s a good decision to use snatchat to advertise your business online if you target young adults. Let’s look at the different Snapchat chat Ads:
i. Commercial Ads: this is divided into two, namely: standard commercials and extended play commercials. They appear in games and shows.
ii. Snap Ads: they can come in videos or pictures. Snap Ads are one of the best options for awareness.
iii. Lens AR Experiences appear in lenses and friends’ stories. Lens AR Experiences helps business owners to connect with users who uniquely need their services.
iv. Story Ads: these are good for small business owners to create more awareness about their businesses.
V. Filter Ads: they are added on top of users’ snaps. With filter ads, users can see your business when they want to use filters.
Vi. Collection Ads: Collection Ads are divided into two: standard collection ads and dynamic collection ads; both function the same way, except that the dynamic collection ad is dynamically gotten from the catalog based on the brand.
Pinterest is famous for getting ideas for fashion, food recipes, parties, home decoration, eCommerce products, crafts and skills. Pinterest is not just a social media advertising platform that small businesses can use to promote their products; It’s also a search engine for product research and discovery. Pinterest has 436.8 million users as of 2022, and this is big number to consider. To run ads on Pinterest, you must first open a business account.
There are different types of ads on Pinterest. We have:
i. Standard pin: standard pins allows you to display your products in a square image, vertical, or video format.
ii. Shopping pins: As the name shows, shopping is a Pinterest ad used for shopping. As a business owner involved in things like fitness equipment, interior, and exterior decor, and fashion accessories, shopping pins are highly recommended.
iii. Carousel Ads: Carousel Ads are almost the same as Standard Pins except that in Carousel Ads, users can swipe through manifold images or videos in a single spin.
iv. Video Pin Ads: Video Pin Ads also work like standard pins. There are two sizes of video pins offered by Pinterest, Max width and standard. Max width is relatively more expensive than standard.
Many people think Google Ads is the only big search engine, but that’s not true. Google Ads might be the biggest search engine, but there are other big ones, of which Bing is one. Every month, millions of people use Bing Ads. These platforms are one of the easiest to advertise but most effective. You can even import your campaign from Google Ads. Another great advantage Bing has is that it is less expensive than Google Ads. Bing Ads has lots of campaign Ads you can choose from. Let us look at some of them:
i. Responsive Search Ads: Responsive Search Ads help you, as a small business owner, test different combinations and find out the most productive. The less productive combinations are discarded.
ii. Expanded Text Ads: Expanded Text Ads are the most common among business owners. It has three essential parts:
a. The Title, which supports three headlines up to 30 characters each.
b. Ad Text which supports two varieties up to 90 characters each, and
c. Display URL
iii. Product Ads: Product Ads are targeted at bringing the right audience to view your business. They do this by analyzing your product information. The different available product Ads are: Headline, Custom image, Seller Details, and Pricing
iii. Bing Smart Search Ad: Bing Smart Search Ad is divided into four essential parts, namely: Your landing page’s snapshot, Title, Ad text, and Link that you’d like to redirect your audience. This ad is in such a way that your audience sees it whenever they search for something. The downside of Bing Search Ad is that it is not available in all countries. It is only available in countries like the United Kingdom, Canada, France, the United States, and Germany. Other Bing Ads are.
iv. Multimedia Ads
v. Microsoft Audience Ads
vi. Dynamic Search Ads
vii. App Install Ads
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Conclusion
The platforms mentioned above would give you the effective marketing you desire for your small business and you won’t even have to spend much money on them. Get started with any of the advert platforms mentioned above to boost your visibility and grow your business. If you need an advertising agency with great results to run your campaigns,search no more because we have got you covered.
Sociallybuzz is a leading social media marketing, management, and digital advertising agency for small and medium-sized businesses. With over 12 years of experience, we know how to create and execute marketing campaigns that will help you grow your business. Our social media agency specializes in using the power of social media to create highly targeted campaigns designed to get small business owners more customers and sales.
>>>> Check out some of our case studies <<<<
Contact Us, Let’s Promote Your Business !!!
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