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Social Media For Companies: Top 5 Best Social Media Platforms For Companies

social media for companies: best social media sites for companies.
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So you’ve chosen to take the plunge and invest in social media for companies – great decision!

Social media is one of the cheapest types of marketing accessible, and the return on investment it provides to businesses is increasing by the day.

So now is the time to take advantage of it!

But the major question is: where should you put your money on social media for companies? Or do you put your money into all of them? Which social networks for companies will deliver the best return on investment for the least amount of money?

Before getting into the best social media platforms for business, let’s look at social media benefits to your business.

Here Are Some Reasons Why Social Media Is Beneficial To Your Business:

Over 81% of the US population has one social media profile.

So, regardless of which social media platforms you choose to invest in, you’ll have a good possibility of contacting US clients you wouldn’t have otherwise.

Furthermore, people are not only utilizing social media to make shopping decisions, but they are specifically using social media to make purchasing decisions. 

70% of business-to-consumer marketers, for example, have obtained customers through Facebook.

93% of Pinterest users have used Pinterest to plan for or make a purchase.

Over 1 billion people use Instagram every month. People are not only buying from businesses on social media, but they are also spending 20-40% more money on firms that use social media.

But if that isn’t enough, there’s more…

According to Ambassador, 71 percent of consumers who have had a favorable social media encounter with a brand are inclined to tell their friends and family about it.

As a result, your customer base will expand even more.

You can do the following by skillfully utilizing these platforms:

• boost your company’s visibility, 

• advertise your products or services, 

• attract new leads, and 

• increase sales

Businesses may sell their services more effectively by using selected content and following best practices.

What Is The Most Effective Social Media For Companies?

These and other figures illustrated above show that there is money to be gained in the social media world – but which one is best for your company?

This is a difficult question because there isn’t a single correct answer.

The best social networking platform to use will differ depending on the following factors:

• The products or services offered, 

• The target audiences, 

• And the platform’s diversity

Like any company, each social media platform is adapted to specific functions, content, and user groups.

We will talk about the top five business social networking platforms.

As a result, we can assist business owners such as yourself in determining which platform will be the most beneficial for your company.

Book a free consultation with us today for social media for companies.

5 Top Social Media Sites For Your Business

  • Facebook
  • Instagram
  • Pinterest
  • Snapchat
  • YouTube

Facebook 

Facebook is the most widely used social platform, with 2.9 billion monthly active users in 2021 Q3.

Facebook has got you covered, whether it’s brand exposure, website traffic, lead generation, or internet conversions. 

Facebook will most likely help you achieve your business goals when used effectively.

The advertising platform on Facebook is the most advanced of all social media networks.

You may target people on Facebook based on their age, gender, occupation, interests, purchase habits, relationship status, etc.

Instagram

Instagram is number two on our list of social media for companies, somewhere behind Facebook. 

Instagram, which boasts 1 billion monthly active users, is owned by the same entrepreneur who owns Facebook.

Facebook’s CEO, Mark Zuckerberg, recognized a lot of potential in the platform.

And he saw the benefits of Instagram so much that he bought it for $1 billion, and the site has only grown since then.

Like the Facebook Messenger app, Instagram has access to the same large user base and advertising platform because Facebook owns it.

Pinterest

Pinterest is a social media platform you should be on if your business is in the creative industry or caters mostly to women. 

Pinterest had 444 million active users every month in Q3 of 2021.

Over 60% percent of people who use Pinterest are women, and 93 percent of active pinners say they use it to plan purchases.

And 87 percent said they’d purchased due to Pinterest. 

Pinterest’s most popular searches include food recipes, lifestyle how-to articles, wedding inspiration, and wardrobe ideas.

So, if your company is in one of those areas, you should be using Pinterest as one of your business social networking sites.

Snapchat

Snapchat is a photo and video messaging software that allows users to send Snapchats (photos and videos) to other users or their Snapchat Story.

A Snapchat message sent to a friend can only be viewed once. Snapchat story is available for up to 24 hours after it’s uploaded (such as your company’s story).

Because Snapchat posts must include either a photo or a video to be published, it shares Instagram’s visual content advantage.

Snapchat has over 500 million monthly active users. Is your company targeting youths and teens? Then you should take advantage of this platform because it has a high number of younger generations?

Snapchat also has advertising opportunities in the Discovery area, where you can pay to have a linkable Snapchat.

YouTube

YouTube is a video-sharing website where users may watch and submit videos. A monthly active user base of 2.3 billion people uses Youtube.

As a result, your firm will be able to share content with active people who are likely to watch it. 

Like Instagram, Pinterest, and Snapchat, YouTube benefits from visuals(Videos and Images). 

But, unlike the other social networking sites we’ve explored thus far, it’s owned by Alphabet, the parent company of Google. 

YouTube has access to Google’s ad platform, which you may take advantage of while running YouTube commercials.

You can improve the search ranks of your YouTube videos without spending any additional money on advertising. This can be accomplished by putting the searched keywords in your title, video description, and the keywords tool’s actual list of keywords.

Finally, here are the top 5 social media platforms for businesses we recommend!

Do you want to use social media to grow your company?

Knowing the best social media for your company is the first step when curating a social marketing strategy for your business.

Schedule a free consultation with us today we will help you handle the necessary steps!