4 Best social media platforms for B2B marketing in 2022(B to B social media marketing)

Online marketing - social media marketing
  • Andre Kay
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With many available social media platforms for B2B, deciding which is the best b2b social media platform to leverage can be confusing. In today’s article we will discuss the best social media platforms for b2b marketing.

B2b SMM: Businesses that want to grow their customer base and generate leads should consider using the most important social media platforms for b2b marketing.

According Kepios analysis, there are over 4.62 billion social media users in January 2022.

Social media is one of the best and most cost-effective ways to reach potential customers and maintain relationships with existing audiences.

What are b2b social media platforms?

B2B social media platforms are social media sites or networks that are specifically targeted towards businesses to businesses as opposed to individuals. In context, a B2B social networking platform is a social media channel businesses leverage to reach other companies who are their target customers to generate leads and make more sales.

What is the best social media platform for b2b marketing?

The best social media platform for B2B marketing is the one that is specifically meant for businesses and companies such as LinkedIn.

There are many social networking platforms for b2b marketing, but the best social networking platform for b2b marketing depends on your business needs, target audience, and goal.

Let’s uncover some of the best social media platforms for business-to-business marketing.

#1. LinkedIn the best social media platform for b2b marketing.

When talking about the best B2B social media platforms, LinkedIn is a clear winner.

CMI report shows that 97% of B2B companies use LinkedIn in their content marketing strategy;

B2B marketing


LinkedIn is the best pick for b2b social media marketing! 80% of B2B marketing leads come from this social media channel. 

LinkedIn is the world’s largest professional network which has more than 800 million users. It provides various features that are especially useful for b2b marketers that target companies and business owners.

Using LinkedIn as a b2b marketing social media platform helps businesses create connections, build networks, and generate targeted leads. 

Benefits of using LinkedIn as a B2B social media platform

You may be wondering why using LinkedIn as your b2b social media platform. Here are just a few reasons why you should consider it:

LinkedIn is best for b2b and professional marketing.

LinkedIn is a perfect b2b social media platform for professional business-to-business marketing because it provides a lot of information about companies, employers, employees, and job seekers.

B2B marketing

LinkedIn has more than 800 million users looking to connect, hire, or find a job. Users can view companies and the number of their employees. They can create a resume, list companies they’ve worked for in the past, recommend others, describe their skills and even salary expectations.

You can build mutual connections and networks with LinkedIn.

When it comes to building connections and networks, LinkedIn has become the go-to social media platform for b2b marketing.

And while it is a great way to stay in touch with current and prospective clients. LinkedIn provides an update on who’s viewing your profile, who’s contacting you for the first time, and how often people visit your profile so you know how to approach your marketing strategy and tactics.

LinkedIn is awesome for lead generation.

If you’re looking for the best B2B social networking platform for lead generation, you should take advantage of LinkedIn.

In a world where companies are constantly looking to grow their customer base, lead generation is a must-have for any business.

With the LinkedIn “in mail” lead generation feature, where you can find qualified prospects, building targeted leads is a no-brainer!!!

The best part of it? You’re only talking to people interested in what you have to offer; directly in their chat home.

You need to spend a significant amount of time finding the right people, building connections, and understanding how the platform works.

If you are using social media for b2b marketing and lead generation, LinkedIn is the best social networking platform for b2b marketing.

Do you want generate leads using LinkedIn and social media advertising?

Contact us now for business leads.

#2 Twitter: Social media platform for b2b marketing

Twitter is a microblogging site that allows users to publish 280-character limit tweets.

This concise format allows businesses to interact openly on Twitter as a social media platform for business-to-business interaction.

As we all know, there are many ways to use Twitter as an effective social media tool for business-to-business marketing.

Benefits of using Twitter as a b2b social media platform

Twitter is one of the best social media platforms for b2b marketing.

Here are the benefits of using Twitter as a b2b social networking platform.

B2b marketers use Twitter for customer support

Twitter is a very powerful b2b social media platform, and one of the best ways to use it for B2B social media marketing is to connect with customers and prospects.

Many social media brands use Twitter for customer support and marketing. According to Twitter, 64% of customers on Twitter prefer to message a dedicated support handle on Twitter than call a business.

Businesses can use Twitter as a b2b social media platform to interact with their customers and other businesses too.

Twitter customer chat support feature will help you nurture your leads and create a community of followers that will spread the word about your product through word-of-mouth marketing.

When deciding the best social media platform for b2b, Twitter is an excellent b2b tool for customer service.

Reach other businesses with Twitter trends and hashtags

You can use trends to find out what people are talking about at the moment. As you may not be able to reach everyone on Twitter at once, there are some techniques you can use to focus your campaign on companies who are most likely interested in what you have to offer.

B2B marketing

Trending topics and hashtags are two main features on Twitter that businesses should take advantage of if they want their content to reach a broad audience.

Twitter is an excellent platform to leverage if you use social media for business-to-business marketing.

B2b companies are leveraging Twitter spaces

Twitter spaces are where Twitter users and businesses can create a digital space to interact with their followers; it’s a Twitter audio podcast. Twitter spaces are a great way for businesses to answer questions, connect with thought leaders, generate leads and get feedback from their followers.

B2B marketing

Twitter spaces allow companies to create an interactive space where they can provide updates on products or services, and engage with the public.

Easy b2b marketing with human interaction

With Twitter, you can target your specific company by following them, retweeting their tweets, or responding to their messages.

With the invent of Twitter communities, companies can build a thriving community of business owners and founders to connect with their target audience. This is why many companies have created communities to connect with their customers.

When it comes to the best b2b social media marketing platform, Twitter is one of the best social media networks you can use to promote your business.

#3 Facebook: Best b2b social media marketing platform

Facebook, a Meta platform’s, Inc. child company is the most popular social media platform with over 2.91 billion monthly active users worldwide. It offers a wide range of opportunities for both b2b marketers and companies.

What made Facebook one of the “best B to B social media marketing platforms?”

Benefits of leveraging Facebook as b2b social media platform

Below are the main benefits of using Facebook for business-to-business marketing on social media.

Facebook pages and groups for promotion.

The biggest advantage of Facebook pages is that they offer businesses the ability to create a business page and account to promote their business targeting the right Facebook ad audiences.

Facebook pages allow companies to automate their sales and customer services using bots on their pages to attend to customers and businesses on autopilot.

Facebook pages allow companies to automate their sales and customer services. Bots on the page’s chat DM will attend to customers and businesses on autopilot, meaning less time spent answering each customer’s messages individually.

Facebook groups are the future of b2b social media marketing. With these groups, companies can invite company owners and CEOs to a closed Facebook group where they can nurture and sell to them. Facebook is one of the best b2b social media marketing platforms because it gives companies the opportunity to interact with their target audience in a more intimate setting.

Facebook’s broad audience is an advantage for b2b marketers.

Facebook has the broadest audience of any social media network. It is not restricted to a certain demographic, which is why Facebook provides b2b marketers with the best opportunity to reach other business owners who are their target audience.

According to Statista, Facebook has over 2.91 billion monthly users and 1.93 billion daily active users as of Q4 2021. Out of which 10+ million users are strict businesses advertising on Facebook.

Moreover, 297+ million users are in the United States. This is a huge advantage for international business-to-business companies because it allows them to connect with people and businesses in other countries who may have never heard of their brand before.

You can reach more people on Facebook than on LinkedIn or Twitter because nearly every social media user has a Facebook account, making Facebook the top B2B social media platform in terms of potential reach.

Cost-effective advertising

Facebook advertising is an inexpensive way to reach a broad audience, so companies can use Facebook as a B2B social media platform to reach their target audience without breaking the bank.

Facebook made it possible to reach a large audience with relatively small costs, although Facebook ad is becoming more expensive everyday than it was.

 Facebook ad is a perfect option for advertising for b2b marketers; you can A/B test different ad variations with different audiences and ad campaigns without spending too much money. It allows you to target your prospects by location, age, interests, and behaviors. So, if you know what interests your target audience like business owners, then you have no problem because you can reach them by targeting the right ad audience on Facebook.

Best b2b social networking platform for community development.

Facebook is an effective social media platform for b2b marketing and social community building.

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B2B marketers can also use Facebook to build a thriving social community – this is one of the best ways to create brand awareness, generate leads, nurture customers and build customer loyalty.

Facebook groups allow you to keep your content and conversations exclusive, meaning it’s only available to members of your group if it’s a private group. This way, you can reach your target audiences (company owners) with custom messages. Facebook group has made it one of the best social media platforms for b2b marketing.

#4. Instagram for b2b marketers

Instagram is a good social media network for business-to-business marketing with a very high focus on visual content.

B2B marketing

According to Instagram’s Business Report, 90% of people on Instagram follow a business, and two-thirds of survey respondents say Instagram enables interaction with brands.

With Instagram’s user base of over 1 billion monthly active users – Instagram is an excellent platform to market your business to other businesses.

To grow your business, you need social media and Instagram is one of the best social media platforms for B2B marketing.

Benefits of using Instagram as b2b social media platform

Let’s see the advantages of Instagram to b2bs.

Hashtag makes Instagram a good social media for b2b marketing.

Hashtags have been around for a while and are increasingly popular on Instagram. Social media brands use hashtags to promote their business.

First off, let’s break down how hashtags work on Instagram.

When you post an image on Instagram and add a hashtag in the caption or comment section, that tag will appear at the bottom of your photo, and people can click it to see other posts containing that same hashtag.

This feature provides you with new opportunities for exposure to potential customers.

Instagram has a high conversion rate.

Instagram is one of the best social networking platforms for B2B marketing because of its high ad conversion rates and engagement.

With Instagram, businesses can use videos or images as ads which can be very effective at grabbing the attention of potential customers.

Advertising agencies using social media to reach other businesses can leverage this platform for b2b marketing.

Instagram features 

  • Instagram carousel and reels are amazing features of this platform.
  • Instagram carousel feature allows you to display up to 10 photos in a row.
  • Reels are also an amazing feature in this platform that allows b2bs to create a 15-seconds marketing video.
  • You can also upload your best video content using reels.

Instagram is a great alternative to Facebook, making it a good social media platform for b2b marketing.

Also check out “Benefits of B2B social media marketing”

FAQs: Best social media platforms forB2B marketing

One of the most popular questions that we get asked is, “What is the best social media platform and best social media channels for b2b marketing.

Below we will answer some of your questions about the best social media for B2B marketers.

Which social media platform is best for b2b?

LinkedIn is the best social media platform for B2B marketing because it’s strictly meant for professionals and business networking. According to LinkedIn’s official marketing blog, 80% of B2B leads come from LinkedIn, which shows that LinkedIn is the best B2B social media platform.

Why use social media for b2b marketing?

You get to build your b2b company’s reputation on social, reach out to potential customers, and get your name out there.

Is social media good for b2b?

Yes, social media marketing is a good strategy for b2b. It enables companies to reach, network and sell to other business owners.

Why is social media important for b2b?

According to a Coschedule, 92% of small business owners use social media; it is an important tool for B2Bs. B2B companies that use social media effectively have a higher rate of closed sales and a higher number of leads than those that don’t. It’s important to leverage social media because it allows your B2B firm to establish trust with your customers.

What is the role of social media in b2b?

With social media, you can engage with companies, founders, and professionals, give them information, show them how your product works, and ask for feedback. You can also sell continuously to business owners as a b2b marketer using social media.

Which social media network is considered the most popular for b2b marketing?

LinkedIn is the most popular social media network for B2B marketing. 92% of B2B marketers use LinkedIn as their preferred b2b social media channel.  
what are the best platforms for b2b marketing?

Conclusion: Best social media platforms for B2B marketing

Social media has been a popular tool for business-to-business marketing. Every business that wants to leverage internet marketing need a social media presence.

Do you have a b2b company?

We can help your company create a social media campaign that will help reach the right target audience (businesses) using the top b2b social media platforms like LinkedIn, Facebook, and Twitter.

Contact us now!

About Sociallybuzz

Sociallybuzz is an award-winning social media marketing company in Fort Lauderdale. We offer B2B social media services to companies in USA with an aim to increase the market reputation and increase their revenue without overspending on ads. Our services include creating content, implementing b2b social media marketing strategy, measuring results and so on.