2024 Holiday Marketing Calendar (Full List)

2024 Holiday Marketing Calendar - Sociallybuzz
  • Andre Kay
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Holiday Marketing Calendar for 2024

The world of e-commerce has a lot of opportunities around holiday periods that you can leverage to promote your business and increase conversions and revenue. 

Knowing when and how to position your holiday marketing campaigns for your audience is essential for increasing online sales. You’ll put your business on the map and draw in customers by leveraging traditional holiday celebrations and other notable events. 

As an ecommerce business owner, you may be familiar with the strain of forgetting important dates and events. 

This is why we have put together a 2024 holiday marketing calendar so you can take note of these significant dates and maximize the opportunities they bring along. 

About Sociallybuzz

Sociallybuzz is a leading social media marketing, management, and digital advertising agency for small and medium-sized businesses. With over 12 years of experience, we know how to create and execute marketing campaigns that will help you grow your business. Our social media agency has created successful targeted social media campaigns that acquired our customers more leads, sales, and revenue.

Check out some of our case studies:

  1. 10.57% Conversion for Our Client Leveraging Google Performance Max. Learn More
  2. We used Facebook Ads and Google Ads to Drive Over 6 Figures in Sales for a B2B Brand. Read More
  3. 18X Return on Advertising Spend and Over $3 Million in Sales for an Online Store. Read More

January 2024

January, especially New Year’s Day, symbolizes new beginnings, and new beginnings like this offer you opportunities to set the tone for marketing your business.

With New Year’s resolutions and Dry January at the center stage, consumers will seek ways to jumpstart healthy habits. You can capitalize on this trend and create marketing campaigns that assist your customers in keeping their resolutions.

Also, the “Veganuary” movement, which supports vegan diets and lifestyles, is a pivotal part of January. You can create campaigns around conscious consumption and self-improvement.

Notable dates in January 2024:

January 1: New Year’s Day

January 4: World Braille Day

January 5: National Bird Day

January 7: Golden Globe Awards

January 11: National Human Trafficking Awareness Day

January 15: Martin Luther King Jr. Day

January 19: National Popcorn Day

January 21: National Hugging Day

January 23: National Pie Day

January 24: International Education Day

January 24: National Compliment Day

January 28: National Data Privacy Day

January 31: National Hot Chocolate Day

February 2024

February is a month of celebration and diversity. The commemoration of the Black History Month occurs in February. Businesses can inform, engage, and elevate Black voices and experiences.

It is also a month full of love when shoppers look for the ideal presents for their loved ones. There is also the National Girls and Women in Sports Day. Football season creates marketing opportunities around sports, gatherings, and food.

Notable dates in February 2024:

February 1-29: Black History Month

February 2: Groundhog Day

February 4: World Cancer Day

February 4: Grammy Awards

February 7: National Girls and Women in Sports Day

February 9: National Pizza Day

February 10: Chinese New Year

February 11: Super Bowl Sunday

February 13: Mardi Gras

February 13: Galentine’s Day

February 13: Internet Friends Day

February 13: World Radio Day

February 14: Valentine’s Day

February 17: Random Acts of Kindness Day

February 18: Drink Wine Day

February 19: Presidents’ Day

February 20: National Love Your Pet Day

February 20: World Day of Social Justice

February 22: National Margarita Day

February 29: Rare Disease Day

March 2024

March is busy, with Women’s History Month at the forefront and thirty-one other celebrations gracing the rest of the month, including the Academy Awards Day. 

Women’s History Month allows you to highlight women’s achievements and voices throughout history. The Academy Awards offer brands a fantastic chance to shine by attracting movie lovers with movie-related merchandise or holding an Oscar-themed sale. 

Notable dates in March 2024:

March 1-31: Women’s History Month

March 1: Employee Appreciation Day

March 1: Zero Discrimination Day

March 2: National Read Across America Day

March 3: World Wildlife Day

March 3: National Oreo Day

March 7: National Cereal Day

March 8: International Women’s Day

March 10: Daylight Savings Time

March 10: Academy Awards

March 11: National Napping Day

March 14: Pi Day

March 15: National Consumer Rights Day

March 15: World Sleep Day

March 17: St. Patrick’s Day

March 19: Start of Spring

March 20: International Day of Happiness. March 20: French Language Day

March 21: World Down Syndrome Day

March 21: World Poetry Day

March 22: World Water Day

March 23: National Puppy Day

March 23: World Meteorological Day

March 25: International Waffle Day

March 27: World Theatre Day

March 30: Doctors’ Day

March 31: Easter Sunday

March 31: International Transgender Day of Visibility

April 2024

We all know April and the popular April Fools’ Day! Aside from this, though, April is a month filled with significant events and holidays, such as Earth Day, World Health Day, Asian American Pacific Islander Month, and Autism Awareness Day.

The Spring season reawakens people’s desire to shop; there is an increase in leisure and relaxation-related products due to schools getting into spring break.

There is also the anticipation of religious holidays. You can leverage this period to connect, engage, and close deals with their target audience. 

Notable dates in April 2024:

April 1-30: Asian American Pacific Islander Month

April 1: April Fools’ Day

April 1: Start of National Public Health Week

April 2: Autism Awareness Day

April 3: National Walking Day

April 4: National Burrito Day

April 5: Deep Dish Pizza Day

April 7: World Health Day

April 7: National Beer Day

April 10: National Siblings Day

April 10: International Day of Pink

April 11: National Pet Day

April 12: National Grilled Cheese Day

April 12: International Day of Human Space Flight

April 15: Tax Day

April 15: World Art Day

April 18: National High Five Day

April 19: Bicycle Day

April 21: World Creativity and Innovation Day

April 22: Earth Day

April 23: English Language Day

April 23: Spanish Language Day

April 23: World Book and Copywriting Day

April 24: Denim Day

April 25: Take Your Child to Work Day

April 25: World Penguin Day

April 26: National Pretzel Day

April 26: Lesbian Visibility Day

April 28: National Superhero Day

April 28: World Day for Safety and Health at Work

April 29: International Dance Day

April 30: International Jazz Day

May 2024

May marks the approach of Summer. With the Summer close by, consumers are eager to plan for leisure and travel. This is the ideal moment for brands to meet their needs for the season. 

May gives e-commerce brands many opportunities to impress their audience, from honoring veterans to celebrating other significant members of society.You should also note that Facebook’s 20th Anniversary is coming up in May. 

Notable dates in May 2024:

May 1: May Day

May 1: National College Decision Day

May 4: International Firefighters Day

May 4: Star Wars Day

May 5: Cinco De Mayo

May 5: World Laughter Day

May 6: National Nurses Day

May 7: National Teachers’ Day

May 11: Eat What You Want Day

May 12: Mother’s Day

May 16: International Day of Light

May 17: Bike to Work Day

May 17: Endangered Species Day

May 18: Armed Forces Day

May 18: International Museum Day

May 18: Facebook’s 20th Anniversary

May 20: World Bee Day

May 20: National Rescue Dog Day

May 23: World Turtle Day

May 24: National Brother’s Day

May 25: National Wine Day

May 27: Memorial Day

May 28: National Burger Day

May 29: National Biscuits Day

May 31: World No Tobacco Day

June 2024

June is the Pride Month and the beginning of Summer. June observes Juneteenth, Father’s Day, and Summer Solstice. Since it’s a month of warmth and beautiful recollections, you can focus your marketing on promoting fathers and the warmth and contributions they add to society. 

June is also a travel season when families get eager for sun-filled holidays. You leverage this and captivate your target audience with exclusive holiday promotions, travel gear, and summer essentials.

Notable dates in June 2024:

June 1-30: Pride Month

June 1: Global Day of Parents

June 1: World Milk Day

June 3: National Egg Day

June 4: National Cheese Day

June 5: Global Running Day

June 5: World Environment Day

June 5: National Chocolate Ice Cream Day

June 7: National Donut Day

June 8: National Best Friends Day

June 8: World Oceans Day

June 12: World Day Against Child Labor

June 14: Flag Day

June 14: World Blood Donor Day

June 16: Father’s Day

June 17: National Mascot Day

June 18: International Picnic Day

June 19: Juneteenth

June 20: Summer Solstice

June 20: World Refugee Day

June 21: International Yoga Day

June 21: National Selfie Day

June 21: World Music Day

June 26: Day Against Drug Abuse

June 27: National Sunglasses Day

June 27: National Handshake Day

June 29: National Camera Day

June 30: BET Awards

July 2024

July oozes with the energy of midsummer celebrations and the joyous vibe of Independence Day. Your marketing strategy can integrate offers specifically designed for graduates, such as tech devices or fashion accessories.

Notable dates in July 2024: 

July 1: Canada Day

July 2: World UFO Day

July 4: Independence Day (4th of July)

July 6: International Kissing Day

July 6: National Fried Chicken Day

July 7: World Chocolate Day

July 9: National Sugar Cookie Day

July 10: National Piña Colada Day

July 11: 7 Eleven Day

July 11: World Population Day

July 14: National Mac and Cheese Day

July 15: World Youth Skills Day

July 16: World Snake Day

July 17: World Emoji Day

July 20: National Moon Day

July 21: National Ice Cream Day

July 24: National Tequila Day

July 24: National Cousins Day

July 25: National Intern Day

July 28: Parents’ Day

July 29: National Lasagna Day

July 30: International Day of Friendship

July 30: National Cheesecake Day

July 31: National Avocado Day

August 2024

August may inspire you to read a book while sitting outside. The 9th is the best day for that.

Let your marketing strategies show your sisters, friends, pets, and senior citizens even more love!

Notable date in August:

August 1: National Girlfriend Day

August 2: International Beer Day

August 4: National Sister’s Day

August 4: National Friendship Day

August 7: Purple Heart Day

August 8: International Cat Day

August 9: Book Lovers Day

August 10: National Lazy Day

August 10: S’mores Day

August 12: World Elephant Day

August 13: International Left-Handers Day

August 14: World Lizard Day

August 15: National Relaxation Day

August 16: National Tell a Joke Day

August 17: National Nonprofit Day

August 19: National Aviation Day

August 19: World Photography Day

August 20: National Radio Day

August 21: World Senior Citizens Day

August 22: National Tooth Fairy Day

August 26: National Dog Day

August 26: Women’s Equality Day

August 30: National Beach Day

August 31: Overdose Awareness Day

September 2024

The Fall is here! With the National Hispanic Heritage Month approaching, you can establish a deep and meaningful connection with a diverse audience by delving into the rich tapestry of culture and history. 

Oktoberfest also exudes a good cheer that you can capitalize on. It’s a vital time for students as they return to schools and universities, and the demand for academic and dorm essentials soars. In addition, the arrival of cool air heralds the start of the cozy season, defined by hot drinks, cozy blankets, and indoor games. 

Notable dates in September 2024:

September 1-30: Hispanic Heritage Month

September 2: Labor Day

September 5: International Day of Charity

September 6: Read a Book Day

September 7: National Beer Lover’s Day

September 8: Grandparents’ Day

September 10: Suicide Prevention Day

September 11: Patriot Day

September 15: First Day of Hispanic Heritage Month

September 18: National Cheeseburger Day

September 21: International Day of Peace

September 21: Oktoberfest Starts

September 22: Start of Fall

September 23: International Day of Sign Languages

September 25: National Daughters Day

September 26: National Pancake Day

September 27: World Tourism Day

September 28: National Drink Beer Day

September 28: National Sons Day

September 29: National Coffee Day

September 29: World Heart Day

September 30: International Podcast Day

October 2024

October has some intriguing sales dates. If you want to enrich your customers’ experience, take advantage of International Coffee Day to include some coffee samples in your shipments. You can also apply the same strategy to your vegetarian customers.

Halloween and Pumpkin Day are two occasions that have provided some successful end-of-month sales and promotions on seasonal products. 

Notable dates in October 2024:

October 1-31: Hispanic Heritage Month

October 1-31: Breast Cancer Awareness Month

October 1: International Coffee Day

October 1: World Vegetarian Day

October 2: International Day of Non-Violence

October 3: National Boyfriend Day

October 4: National Taco Day

October 4: World Animal Day

October 4: World Smile Day

October 5: World Teachers’ Day

October 6: National Coaches Day

October 10: World Mental Health Day

October 11: National Coming Out Day

October 14: Indigenous Peoples’ Day

October 14: National Dessert Day

October 16: World Food Day

October 16: National Boss Day

October 17: Pasta Day

October 26: National Pumpkin Day

October 27: Black Cat Day

October 30: National Candy Corn Day

October 31: Halloween

October 31: Start of Diwali

November 2024

November offers a mix of nostalgia and celebration, from paying respect to the dead on the Day of the Día De Los Muertos to giving thanks on Thanksgiving. You can engage with their audiences by providing products that evoke memories.

The week leading up to Black Friday can be as busy as Black Friday itself. Make sure you slash the prices of your best-selling products.

Notable dates in November 2024: 

November 1: Día De Los Muertos Day

November 1: National Authors’ Day

November 1: World Vegan Day

November 3: National Sandwich Day

November 3: Daylight Savings Time Ends

November 5: Election Day

November 10: Science Day for Peace and Development

November 11: Veterans Day

November 13: World Kindness Day

November 14: National Pickle Day

November 14: World Diabetes Day

November 15: America Recycles Day

November 16: National Fast Food Day

November 19: International Men’s Day

November 20: Trans Day of Remembrance

November 21: World Television Day

November 23: National Espresso Day

November 28: Thanksgiving Day

November 29: Black Friday

November 30: Small Business Saturday

December 2024

December is the year’s culmination, filled with family get-togethers, celebrations, and an increased sense of giving. 

Have a happy Kwanzaa, Hanukkah, Christmas, or whatever holiday you celebrate. Hopefully, you’ve surpassed your sales goals by now. And if not, relax.

Everyone looks for Christmas gifts for their loved ones. You tap into the high-demand festivity period to offer sizzling products to your customers.  

Notable dates in December 2024:

December 1: World AIDS Day

December 2: Cyber Monday

December 2: International Day for Abolition of Slavery

December 3: Giving Tuesday

December 4: National Cookie Day

December 5: International Volunteer Day

December 7: Pearl Harbor Remembrance

December 10: Human Rights Day

December 15: Bill of Rights Day

December 17: National Maple Syrup Day

December 21: Start of Winter

December 21: Look on the Bright Side Day

December 22: National Short Person Day

December 24: Christmas Eve

December 25: Christmas Day

December 25: Start of Hanukkah

December 26: Kwanzaa

December 31: New Year’s Eve


Each holiday period or event presents a new chance to engage your audience by focusing on the experiences and feelings that speak to them. Creating the ideal message for every situation can significantly increase brand recognition and sales.

Start planning already! Ensure that you take advantage of every content opportunity by utilizing the social media calendar for 2024 outlined in this article to keep abreast of the most significant dates of the year.

About Sociallybuzz

Sociallybuzz is a leading social media marketing, management, and digital advertising agency for small and medium-sized businesses. With over 12 years of experience, we know how to create and execute marketing campaigns that will help you grow your business. Our social media agency has created successful targeted social media campaigns that acquired our customers more leads, sales, and revenue.

Check out some of our case studies:

  1. 10.57% Conversion for Our Client Leveraging Google Performance Max. Learn More
  2. We used Facebook Ads and Google Ads to Drive Over 6 Figures in Sales for a B2B Brand. Read More
  3. 18X Return on Advertising Spend and Over $3 Million in Sales for an Online Store. Read More

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