The 3 Non-Negotiables When Hiring a Social Media Marketing Agency

  • Andre Kay
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The 3 Non-Negotiables When Hiring a Social Media Marketing Agency

Many small businesses have been struggling with the idea of hiring a Social Media Marketing Agency. When you’re already stretched thin, it can be difficult to justify spending more money on marketing. But as social media becomes an ever-present component in our lives and society, ignoring it is not an option for any business that wants to stay competitive.

This article will discuss three non-negotiables when hiring a Social Media Marketing Agency: social media expertise, proven track record, and collaborative spirit.

1) Social Media Expertise

When hiring a Social Media Marketing Agency, the first thing to consider is whether they have the expertise and resources to do what you need them to. For instance, if you’re looking for a Social Media Marketing Agency to help grow your business through Facebook, does the company have strong expertise in using the platform to drive valuable results.

When considering which Social Media Marketing Agency to hire for social media marketing, evaluate their past experience with the industry you operate in. By these standards, a business-to-business company should look for an agency that has had success developing and executing campaigns related to increasing website traffic or generating qualified leads, while franchises might want to seek out social media agencies who have been successful working with similar companies. And in rare cases, as with Sociallybuzz, we can serve clients in multiple industries because of our 12 years of experience as a Social Media Marketing Agency.

Before engaging a Social Media Marketing Agency, it’s important to consider their content production and distribution strategy. Successful social media marketing means creating quality content that can be distributed across various channels in a way that accurately measures results. The expertise of producing this type of content regularly is just as important as understanding how to measure those results, which requires knowledge both about the creation processes and redistribution processes.

Finding a Social Media Marketing Agency with the right expertise is critical. When evaluating for the right expertise and vision, it’s important to engage in a conversation about the long-term strategy.

2) Proven Track Record

The second thing to consider is whether the Social Media Marketing Agency has any track record, either with their work or clients. A good indication of a successful agency might be that they have had success with previous clients. Ask for testimonials from past clients when evaluating the Social Media Marketing Agency you wish to hire.

A proven track record will help you determine if the Social Media Marketing Agency is both capable and right for you. It will also help to accelerate the development and execution of your social media marketing strategies.

A few questions to ask yourself:
– Has the Social Media Marketing Agency done work for any of your competitors?

– Have they ever worked with a business similar to yours in size and scope?

– Are you satisfied with their response time, content quality or customer service?

– Do they have a good turnaround time for your social media needs?

Business owners should also be aware of the following:
– Social Media Marketing is not an easy task, it requires patience and commitment. It’s a marathon, not a sprint.

– It’s difficult to find the perfect agency because there will always be tradeoffs. Finding one with experience in your industry can mean they won’t need as much training or education on your business – but if they have never provided services to a similar business or within your industry, then they may need more time to ramp up.

Asking the right questions before signing a contract ensures business owners get what they want from their Social Media Marketing Agency without surprises down the road.

You need a Social Media Marketing Agency that will work hard and smart for your business.

3) Collaborative Spirit

The final consideration to keep in mind as you search for a Social Media Marketing Agency is the personality and culture of your own company. A good agency will want to gain an understanding of who you are, what makes you different from competitors in your industry, and how that aligns with their own philosophies.

– The Social Media Marketing Agency should be able to articulate the company’s mission or vision and how they will help them achieve it

– The social media marketing agency should be transparent with their strategies and how they plan to help you achieve your goals.

– Communication is key: A great Social Media Marketing Agency must have an open line of communication with their clients. Communication is also one of the most important qualities a great social media marketing agency can have.

Hiring the right Social Media Marketing Agency shouldn’t feel like a forced relationship. They should be a natural extension of your business.
Since you’ll be communicating and collaborating with your agency very frequently, it’s important to find one you like, trust and respect, and vice versa.

Finding the right Social Media Marketing Agency – a company that aligns well with your values and fits into your culture – can make all the difference in success.

The Wrap Up

Choosing a Social Media Marketing Agency is no easy task. Many agencies are claiming to be the best, but not all of them have what it takes to make your business successful using social media marketing. To help you navigate this process and find the perfect fit for you and your business, we’ve outlined three non-negotiables that should guide any research or vetting process. First, social media expertise; second, proven track record; and third, collaborative spirit. These factors may seem simple on paper, but in practice, they can take some time to evaluate before making an informed decision about which agency will work best with your company!

So do your research and ask the right questions so you can find the perfect fit for you and your business!

If this sounds too daunting, don’t worry – we can help with that too! Our team of social media marketing experts is available via phone or email to provide a free market analysis of your business’s current marketing needs. We want you to be able to leverage all of our knowledge in order to succeed.

CLICK HERE TO BOOK A FREE CONSULTATION

 

ABOUT SOCIALLYBUZZ

Sociallybuzz launched in 2009, is a Social Media, Advertising, and Reputation Management Company. We exist to help businesses grow using social media, data, and advertising.

Recognized as one of the Best Entrepreneurial Companies in America, Sociallybuzz was named the Top Marketing Agency to help Franchises strive by Entrepreneur Magazine.

For more information, visit http://www.sociallybuzz.com.

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