8 Reasons & Benefits of Hiring a Social Media Manager

Benefits of hiring a social media manager
  • Andre Kay
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Social media marketing has become necessary for any business that wants to maintain an online presence. As such, hiring a social media manager is becoming more demanding.

A social media manager can help you increase your sales on your social media channels by providing valuable content, answering questions, following up with customers, etc.

In today’s article, we’ll discuss the top reasons to hire a social media manager for your business.

Who is a Social Media Manager?

A social media manager is an individual who manages the social media accounts of a company. They are responsible for creating social media strategy, posting content, managing the brand’s image on social media, responding to comments or complaints, and more.

Their job is to maintain a company’s social media presence and ensure that they post content that aligns with the business’s goals.

What are the Benefits of Hiring a Social Media Manager?

Below are some reasons to get a social media manager for your business’s social media accounts.

Hiring a social media manager saves you time.

Imagine managing your business and taking care of your social media channels together.

It can be hard to keep up with everything. You don’t need to spend hours creating social media posts, responding to comments, planning strategic tactics, following trends, and other time-consuming tasks.

“Time is money.” Ensure you are using the Internet efficiently and that you care about saving time to do the most important things in your business.

With a social media manager, you can focus on other aspects of your business without wasting time; this is a good reason to hire a social media manager.

Social media managers ensure to create engaging content for your target audience.

Social media marketing is all about consistency and creating fresh and valuable content. You have to post content regularly to update and stay in touch with your customers and prospects visiting your profile.

It becomes difficult to grow your fanbase or followers without publishing content on social media. And without raving fans and followers, making money from social media to sustain your business is a nightmare.

Outsourcing your business social media management tasks to a social media manager takes care of content curation and creation for your business.

Social media managers inform followers, customers, and prospects about your company’s products and services, news, and updates via regular content publishing.

Most social media users decide whether or not to follow a certain account by looking at the account’s profile.

If you publish irrelevant and low-quality content, your audience will lose interest in your account.

Hiring a social media manager will keep your account up to date and enable you to focus on other areas of your business.

Are you looking forward to hiring a reliable social media manager for your business?

Let’s talk. We’ve been helping small businesses, b2bs, and franchises with social media management since 2009.

Get in touch with our social media manager.

Social media managers respond to your customers in real-time.

According to Salesforce research, 89% of consumers are more likely to make another purchase with a company after a positive customer service experience.

Good customer service is the foundation and secret of most successful businesses. Prioritizing customer support in your business is key to nurturing existing customers, encouraging referrals from happy customers, reducing or avoiding PR crises, and building a raving fan base.

Another research by HubSpot shows that 93% of customers are likely to make more purchases with companies that offer excellent customer service.

Poor customer service can result in detrimental effects on your business.

You should try to provide the best experience for customers in the fastest timeframe, as delays destroy customer trust and business opportunities.

Time is a crucial factor to consider when providing customer service.

Research conducted by Zendesk shows that about 60% of customers feel that long wait times and holds are the most frustrating parts of a customer experience.

The stats you see above show the experience customers have with your business in both negative and positive manner.

With a social media manager working on your company’s behalf, you don’t have to worry about replying to customers’ complaints, requests, or assistance via customer support.

It’s worth contracting a social media manager because they’re always available to address your customer’s complaints and questions at a moment’s notice (promptly).

Hiring a social media manager booster your brand recognition

In every niche, there’s competition. However, there are a couple of industries with fierce competition.

If you’re in one of those niches, how do you stand out from the crowd of competitors?

It’s never been easy to be the top player in your industry without a social media marketing expert doing your social media chores for your business.

Social media managers ensure your business brand image is well depicted and recognized in your industry – so you should consider hiring one for your business.

Social media managers are not just responsible for posting content on the company’s social media channels; they also monitor what other people are saying about the company and its products.

This means they need to be available at all times, which can be difficult for business owners with limited time. For this reason, hiring a social media manager is essential.

You need a social media manager to engage with your customers and followers.

It is not enough for your company to have a social media account and post content.

You need social media experts who can engage with people interested in your products or services and respond to any questions they may have on time.

Social media managers will listen and respond to comments and posts about your business to engage with your social audience.

Social media managers will create content that will resonate with your followers, customers, and prospects.

Importantly, they know the best time of day to post for your business to get quality engagement. No one will engage with your post if it’s not interesting or doesn’t resonate with your audience.

Before you post something on social media, ensure that your followers or audiences are awake and active on the platform.

An expert social media manager will only post the kind of content that will work best for your audience at the right time.

Engagement is important to social media algorithms as it indicates that people like your content.

When people comment, like, share, or save our content, it tells social media platforms that the content is valuable. This means Facebook, Twitter, Tiktok, or any other social media platform will show your post to more people on the platform.

Engaging with followers/customers and increasing social media engagement is another reason to get a social media manager for your business.

Social media managers will grow your business on social media.

Social media managers are the gatekeepers of social media. They know how to grow your business on social media and ensure you are not missing out on any opportunities.

Do you know? Sharing customer testimonials is one of the most influential tactics to get more customers on social media.

Hiring an experienced social media manager can benefit your business’s growth. A social media marketing expert will implement the best strategy to attract prospects while communicating effectively with customers.

Are you tired of spending all your energy on social media? Let our Social Media Managers work for you.

Social media managers work towards your business goals.

The first thing a social media manager does in deciding which platform to use for a client is to understand the client’s business goals.

Your business goals could be increasing revenue, customer acquisition, brand awareness, reaching Gen X, Gen Zs, baby boomers, business owners, students, etc.

Once a social media manager understands your business goal, they will decide which social media platforms to use to achieve the goal.

For example, if your company targets younger generations with their products, then using Snapchat or Tiktok will benefit your brand.

On the other hand, Using Snapchat for b2b marketing can be a waste of time because it’s not a b2b social media platform.

In the case of b2b, LinkedIn is the best social media platform for business-to-business marketing.

With a social media manager, you can easily reach your business goals.

Hiring social media managers is cost-effective.

Social media managers are in high demand. But many people don’t know that hiring a social media manager is affordable and can be hired for a reasonable price.

A social media manager will help you get the most out of your social media campaigns by providing valuable content, answering questions, and increasing sales without breaking your bank.

Is a social media manager worth it?

Yes, a social media manager is worth it because they can help curate social media posts, post on all your social media accounts, nurture your followers, and attract a targeted audience to your business to build brand recognition, trust, authority, and increase sales.

A social media manager can also help monitor your social media accounts to ensure that you are not missing any important information, such as customer complaints and negative comments about your products.

It’s worth investing in social media management because when customers have a good experience, they will feel compelled to talk about your company. Positive reviews from happy customers will lead to more profit from word-of-mouth marketing. So, hiring a social media manager is worth it.

How Much Does it Cost to Hire a Social Media Manager?

Getting a full-time social media manager will cost an average of $3,000 per month.

Social media manager costs can be as low as $350 to $10,000 per month.

A social media manager’s cost will depend on your business’s size and the scope of your needs.

We have a post that breaks down the cost of social media marketing services in the US. Check it to learn more.


Social media is a huge opportunity. But how do you leverage opportunities on social media? 

What you need is a social media marketing expert.

Social media managers are responsible for implementing strategies to get the most out of social media platforms like Facebook, Twitter, Instagram, etc.

You need an authoritative social media manager to take care of your business growth on social media platforms.

About us

Sociallybuzz is an award-winning social media company in Florida, helping small businesses make more sales through social media marketing.

We make management easier by offering high-quality social media marketing services that can help your company grow.

Get in touch with our social media manager to discuss your business goals.