These customers only come around when there is a discount or special. They won’t tell their friends about your business or great service, but they will tell their friends about the discount or special. They care more about getting a one time sale than about your business.
The key here is learning their buying or visiting patterns and turning them in to loyal or more frequent customers. Understanding the type of deals they like and how often they visit will help to determine how to customize your marketing approach to reach them often. The more they are able to engage with your business’ “wow” experience, the easier it will be to turn them into loyal customers.
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