How do I sell more franchises in a pandemic? That is the number one question every franchisor is asking us. Because even in a pandemic, the franchise industry continues to experience steady growth worldwide, and every franchisor wants to be that next big success story by selling more franchises and growing to thousands of units.
Aside from delivering amazing products, world-class customer service, and the ability to adapt to innovation, the number one goal for every franchisor is to successfully scale their franchise model.
The only way to do that is to acquire new franchisees to invest in their franchise concept. Being in the industry, you already know there are many ways to acquire new franchisees, from working with franchise consultants to marketing your opportunity.
Most franchisors don’t have the resources to test all the different options to figure out what might be the most effective and successful way to acquire the most qualified leads for their franchise concept, so we wrote this article to save you hundreds of thousands of dollars and most importantly your valuable time.
We have been helping franchisors with lead generation advertising for the last ten years, and after testing out many franchise lead marketing strategies, we found the secret formula to successfully market your franchise opportunity and acquire qualified franchise leads even in the coronavirus pandemic.
We’ve personally used this strategy to help franchisors close up to 50 new franchise agreements in one year, and helped hundreds of franchisors successfully scale their business to become some of the most respected franchise brands in the world.
This is by far the #1 way to generate the most qualified leads and Sell More Franchises in a Pandemic. Perhaps you have tried to execute this strategy at some point in time, but executing it the right way to drive long term results is the hardest part. That is what we’ll show you how to do in this article.
Facebook lead ads allow advertisers to collect information from prospects directly from Facebook or Instagram ads. Facebook lead ads make the lead generation process easy.
Prospects can simply tap your ad and a form pops up—it’s already pre-populated with their Facebook contact information and ready to be sent directly to you. With just a few taps, they can get the information they want, and you generate a qualified lead for your franchise.
But before you run off and start creating ads, there are a few critical things that need to be done before attracting highly qualified leads.
1.Target the right audience
It doesn’t matter how visually appealing your ad looks, or how amazing your franchise concept is. You still need to put your opportunity in front of the right people.
The best way to do that is to create lookalike audiences from your current franchisees, lookalike audiences from your franchise website visitor via Facebook pixel, or use interest targeting intersects to reach the ideal prospect.
You can start by using the targeting info that Facebook allows. You need to know what your ideal target audience has in common and who would your franchise opportunity be great for. For example, do they read the Wall Street Journal or Entrepreneur magazine, do they fall in the top 5% of household incomes or are they a veteran.
2. Craft the right creative and messaging of your lead ads
Now that you have the right audience, you need to show them a well-crafted ad that will stop them while they are scrolling through Facebook and Instagram. The best ads should attract them visually through photos or videos of your franchise concept, and informationally by the headline and messaging on that ad.
3. A/B Test
To create effective ad campaigns that deliver real results, you must test multiple variants on all aspects of your creatives as well as different demographic targets.
You should also create and test multiple versions of your ads. Making new experiments to test can increase your returns on advertising up to 100%.
4. Optimize Your Ad Campaigns
Based on the results from the campaign, identify what’s delivering results and what’s not with a side-by-side comparison. Test the winning ads, and remove the losing ads. Then test again!
5. Get your leads instantly
As potential prospects fill out your lead form on Facebook, you should have the ability to call, email, or text the leads as soon as they come in. Since Facebook doesn’t provide an easy way to get your leads to you instantly, you can use a lead ad sync app to get instant notifications of your leads.
6. Retarget Your Lead Form Engagers
Using Facebook you can create an audience of people who opened or completed a form in your lead generation ad.
For example, you can create a separate retargeting ad campaign to include video testimonials and articles to reach people who completed the lead form or a separate ad for people who clicked on the form but didn’t complete it.
7. Develop A Website Funnel
If you want to successfully convert your leads to a signed agreement, having a dynamic website funnel is absolutely critical.
Create a plan outlining how your leads will get from your ad campaign to your CRM, FDD, discovery day, and eventually to a fully signed and funded franchise agreement.
A few questions to ask yourself:
All those questions need to be answered and turned into a funnel.
This strategy should be fully defined before launching your campaign.
I know that was a lot of information, but if you’re serious about scaling your franchise concept, you need to invest in your marketing efforts to run more strategic Facebook lead generation ads.
If you need someone that can hold your hand through the process, complete this form right now for a FREE CONSULTATION.
We’ll evaluate your current franchise lead generation marketing plan or create a new plan that will start generating leads for you within 48 hours that will help you to sell more franchises.
Sociallybuzz launched in 2009 based out of Fort Lauderdale, Florida, is a Social Media, Advertising, and Reputation Management Company. We exist to help franchises grow using social media, data, and advertising.
Recognized as one of the Best Entrepreneurial Companies in America, Sociallybuzz was named the Top Marketing Agency to help Franchises strive by Entrepreneur Magazine.
For more information, visit http://www.sociallybuzz.com.
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