To develop an effective social media presence for 48 local Domino’s Pizza locations along with creative engagement to increase the communication and awareness of each Domino’s Pizza store within their own specific market and community.
These locations had no prior social media presence.
* The purpose of the efforts was to engage with consumers on platforms that they frequent the most.
Both social and traditional marketing components had detailed connections that drove consumers directly to a store. We did not want to lose anyone at any point during the execution of the campaign. All Facebook fan pages had custom welcome applications that consumers had to “like” to get access to the coupon, which was also hosted on the sweepstakes microsite. After participants provided their information to download the coupon, they had to redeem it at the store.
A loyalty special was launched on Foursquare, which required the consumer to go to the store to unlock the special. Yelp, Urbanspoon and Google Places’ role was to reinforce the connection between stores and consumers as well as provide accurate information and eyecatching food photos.
The traditional marketing mediums encouraged consumers to visit the microsite to enter a contest by entering specific information about themselves as well as “liking” their local fan page and tweeting out a custom message that led their followers back to the website. Awareness products were set up at each location to remind walk-up customers that they can connect with their favorite store online and use Foursquare to unlock a special instantly.
An exceptional effective social media presence and community was created for all 48 Domino’s Pizza locations. Their social media presence was extended beyond Facebook and Twitter to Yelp, Foursqaure, Urbanspoon and Google Places. A 360 social media growth was created using a build, engage and grow methodology.
It’s now more important than ever to bridge the gap between online and offline mediums to not only run successful campaigns but to continue engaging consumers in multiple ways. This will reap loyal consumers, responsive local supporters and the growth of business.
We help locally & corporate owned businesses, franchises, restaurants, nightclubs, bars, stores and brands connect to the customers and communities that matters the most for the growth of their business by harnessing the power of social media to:
Sociallybuzz will increase the communication and the awareness of your business within your own specific market and community.
We strongly believe in giving our time, talents and treasures to help the human race live, learn and love better. We’re not doing this to look cool, we’re doing this because it’s the right thing to do. It’s for the greater good.
– Andre Kay- CEO & Founder of Sociallybuzz
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