We Used Social and Paid Media to Drive Over 300 New Customers To The Grand Opening of a New Franchise Concept.

We Used Social and Paid Media to Drive Over 300 New Customers To The Grand Opening of a New Franchise Concept.

Objective:

Use social media to increase brand awareness and event attendees to people living, working or attending school within 10 miles of the location.

Goals:

  • To drive new targeted consumers to attend the grand opening event.
  • Build local brand awareness prior, during and after the grand opening.

Challenge:

Working with a completely new/unknown franchise concept. This was the first physical location to open up to the public.

Creative Ideas

We developed a multi-touchpoint campaign using a dynamic social and paid media strategy to activate people living within 5 miles of the location.
We used a combination of local Facebook ads, sponsored posts, Instagram ads, giveaway, event ads, and Google ads to drive mass awareness and foot traffic to the grand opening.

Key Results

Grand Opening Day: 300+ Customers
People Reached via Ads: 53,249
Ad Recall (Estimated customers gained from campaign): 8000 people
We estimated that over 8,000 people would remember seeing this business if asked up to 10 days after the Grand Opening.
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