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Used Yelp To Increase
Social And Brand Awareness

Objective

The main purpose of this campaign was to create a fun and compelling YELP competition to drive elite Yelpers and influential foodies to increase social and brand awareness for CREAM.

About CREAM

CREAM is a family owned business that creates and serves freshly baked handmade cookies, award-winning ice CREAM and delicious ice CREAM sandwiches.

About Yelp/Yelp Elites

Members of this exclusive, in-the-know crew reveal hot spots for fellow locals in addition to acting as city ambassadors. Yelp Elites are the true heart of the Yelp community, both on and offline.

Campaign Overview

Sociallybuzz introduced CREAM to Yelp East Bay to develop and execute a  “Create Your Own CREAM sandwich” contest. This contest was only open to Yelp Elites located in the East Bay San Francisco area. Contestants were invited privately via Yelp East Bay Elites newsletter and qualified based on the first 20 Elites to sign up from hundreds of Yelp Elites.  Additionally, contestants were selected by developing the most creative tweet using the hashtag #CREAMNATION and @CreamNation telling CREAM why they should be selected.

Qualified contestants were then invited to CREAM on Sunday, December 16th, 2012 to compete in the challenge by teaming up in four groups (five people per group).  

The contestants had to:

1. Create a one-of-a-kind CREAM sandwich using any ice cream, cookies and toppings combination from the CREAM menu.

2. Create a name and story explaining why they created their specific CREAM sandwich

Participants were then judged on taste, name, creativity, presentation and story by three highly influential social media food experts.  FoodSpotting.com co-founder, Alexa Andrzejewski, and Yelp East Bay community manager , Dominique Farrar, as well as freelance food writer and contributor to SF Weekly, Tamara Palmer, judged the contestants on their performance.

Conclusion

Participants were then judged on taste, name, creativity, presentation and story by three highly influential social media food experts.  FoodSpotting.com co-founder, Alexa Andrzejewski, and Yelp East Bay community manager , Dominique Farrar, as well as freelance food writer and contributor to SF Weekly, Tamara Palmer, judged the contestants on their performance.

“After the Yelp Elite Event…I get to bring my daughter to get her own ice cream sandwich combo creation (Chocolate chip cookies with It’s goody ice cream) and she loves it, and she even put it on her Fb status =)…the price of their cookies are very reasonable…and they have all kinds of cookies…the regular, the gluten free, and the vegan cookies…they also have ice cream with soy (i had the cherry one..i like the flavor and not too sweet)..I also tasted their banana walnut ice cream (sooo good and a combo of macadamia nut cookies works well with the banana walnut ice cream)..To take home we also got a dozen of those carnival cookies (nice and warm) and tasted good too….you can pay cash or credit card..but if you use your credit card the price is a little bit more..so I recommend you to bring cash..it will save you =)..I have to come back because I also received a free gift card from them..gotta use .”

-Jing F. San Jose, CA

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– Andre Kay- CEO & Founder of Sociallybuzz

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