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How We Used Social and Paid Media to Drive 450 New Customers To a Coffee Shop Franchise Grand Opening.

Case Study

How We Used Social and Paid Media to Drive 450 New Customers To a Coffee Shop Franchise Grand Opening

Industry

Coffee Shop, Franchise

Campaign start date

Thursday,July 12, 2018

Campaign end date

Saturday, Aug 4th, 2018

Campaign overview

Objective

Use social media to increase brand awareness and event attendees to people living, working or attending school within 10 miles of the location.

Goals

  • To drive new targeted consumers to attend the grand opening event.
  • Build local brand awareness prior, during and after the grand opening.

Creative ideas

We incorporated a multi-touch point using a social and paid media strategy to drive awareness and event attendees the day of the event.

We used a combination of local Facebook ads, Facebook sponsored posts, contests, event ads, Instagram ads, and a Snapchat Geofilter to drive mass awareness and foot traffic to the grand opening.

Key results

Grand Opening Day: 450+ Attended

People Reached via Facebook posts: 36,833+

People Reached via local ads: 16,908

People Reached via event page: 24,600

Event Responses: 698

Post Engagement: 6,725

Ad Recall (Estimated customer gained from campaign):
We estimate over 5,590 people will remember seeing this coffee shop if asked after the Grand Opening.

Give Back

We strongly believe in giving our time, talents and treasures to help the human race live, learn and love better. We’re not doing this to look cool, we’re doing this because it’s the right thing to do. It’s for the greater good.

– Andre Kay- CEO & Founder of Sociallybuzz

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