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Online Store Case Study

From Concept to Success: The Campaign That Filled a Multi-Unit Fast-Casual Restaurant with Hundreds of People

How We Drove Hundreds of People to a Fast-Casual Restaurant Block Party That Delivered Big Results

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Objective:

To celebrate Breadless’ 3-Year Anniversary in a way that builds buzz, strengthens community ties, increases foot traffic, and highlights their brand as a pioneer in healthy, breadless eating. Breadless is a trailblazing fast-casual restaurant redefining what it means to eat healthy. Founded in Detroit, Breadless reinvented the sandwich by replacing bread with nutrient-rich, leafy greens like Swiss chard without sacrificing flavor or satisfaction. 

Goals:

– Drive in-store traffic and engagement during the anniversary event

– Highlight Breadless’ unique brand and food offerings

– Increase local visibility and brand loyalty in Detroit

– Showcase Sociallybuzz’s event marketing and execution capabilities

– Create compelling video and social content from the event for future marketing

Challenges:

– Activating the local community during a busy summer weekend

– Generating high turnout without a celebrity or headliner

– Coordinating local vendors, music, giveaways, and logistics

– Creating an experience that feels organic, brand-aligned, and buzz-worthy

– Ensuring smooth event execution while managing real-time content capture

Creative Ideas

– Developed the theme: Breadless Block Party with a vibrant, welcoming vibe

– Designed a vendor village to support local businesses and enhance foot traffic

– Launched a countdown promo campaign leading up to the event

– Incorporated a “First 100 Get Free Food” offer to drive early lines

– Added a DJ, spin-the-wheel giveaways, and surprise moments to keep the energy high

– Utilized email, SMS, and social ads for multichannel reach

– Captured content on-site to power post-event marketing and UGC

Key Results

– Hundreds of attendees with lines out the door

– Major spike in same-day sales and foot traffic

– Local vendor exposure with over 10 businesses participating

– Captured high-performing video content used across social and email

– Strengthened Breadless’ brand as a community-driven, healthy food destination

– Reinforced Sociallybuzz as a go-to marketing and events agency for restaurants and franchises

Ready to create buzz like this for your brand?

Let’s turn your next event, campaign, or launch into a moment your audience won’t forget.

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– Andre Kay- CEO & Founder of Sociallybuzz

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