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SOCIAL MEDIA CAMPAIGN

Local Jamba Juice

WHAT: Foursquare Photo Contest

We launched a Foursquare photo contest where consumers had a chance to win a $25 Jamba Juice gift card if they took a photo of their smoothie and upload it to Foursquare after checking in at their local South Florida Jamba Juice store.

GOALS:

  • To create excitement among consumers who were eager to show off their Foursquare skills while competing to win a prize.
  • Create consumer engagement both online and offline.
  • Get a boost in revenue.
  • Increase consumers foot traffic to each store.

Step 1

Online Banner Design and Campaign Development

Step 2

Foursquare Deal Setup

Set-up and Launched Special on Foursquare

Step 3

Create In-Store Social Awareness Banners

We created custom window clings & counter tops to increase campaign awareness at store level.

THE CONTEST

The contest ran from November 7th, 2011 to December 5th, 2011. Participants were required to check-in to Jamba Juice on Foursquare at any of the eleven-featured locations, take a photograph of a smoothie, and post the photograph on Foursquare. Three winners were chosen to receive a free $25 Jamba Juice gift card.

The Result

  • 312 New Customers that month.
  • Built a collection of photos showing Jamba’s smoothies on each local store Foursquare pages.
  • Hundreds of Photos were uploaded within a 4 week period.
  • Over 1800 Check-ins.
  • Drove hundreds of existing customers through the doors who were eager to enter the contest.
  • The photos and chatter about the contest from existing customers encouraged their Twitter and Facebook friends to go to the store to join the contest as well.

What We Do!

Sociallybuzz build campaigns that deliver a compelling message and dynamic experience for your customers. We create buzz-worthy online and offline campaigns to help brands, franchises, restaurants, nightclubs, and retail stores build an ongoing conversation and relationship with their customers.

We assist businesses in developing and executing creative and effective strategic campaigns for Online Growth, Social Media Engagement, New Product Release, New Location-Grand Opening, Special Events, and Customer Awareness:

Implementing a campaign as part of your social media and marketing efforts can increase your customer engagement, expand your social presence and build social awareness.

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– Andre Kay- CEO & Founder of Sociallybuzz

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