The Grace Jamaican Jerk Festival is a premier Caribbean food festival in the U.S., celebrating Jamaican culture through cuisine, music, and community. To scale attendance and revenue, the festival needed a sophisticated marketing ecosystem capable of delivering cultural relevance and performance results.
The festival required a modern, aggressive marketing engine capable of increasing ticket sales, expanding awareness beyond core Caribbean audiences, building digital engagement, leveraging nostalgia, capturing customer data, and creating urgency leading into festival weekend.
Sociallybuzz deployed a full-funnel, multi-channel strategy spanning paid media, influencer partnerships, email marketing, and culturally driven storytelling. The campaign focused on generating early demand, scaling attention, and converting interest into ticket purchases.
Nearly 10,000 attendees were driven through a coordinated marketing ecosystem.
• 2,363,793 campaign views
• 1,738,922 people reached
• 58,266 link clicks
• Strong return on ad spend with high purchase intent
Sociallybuzz successfully built sustained awareness, converted attention into ticket purchases, expanded audience reach, created cultural buzz, and captured valuable data for future festivals.
– Reinforced Sociallybuzz as a go-to marketing and events agency for events and festivals
Let’s turn your next event, campaign, or launch into a moment your audience won’t forget.
We strongly believe in giving our time, talents and treasures to help the human race live, learn and love better. We’re not doing this to look cool, we’re doing this because it’s the right thing to do. It’s for the greater good.
– Andre Kay- CEO & Founder of Sociallybuzz
Sociallybuzz is integrating Philanthropy into our Business! Read More
