Pop up customers:
These customers are not regular visitors and they are not driven by sales. They just pop up every now and then. They don’t join your rewards or loyalty program, but have no issue with taking advantage of a good sale. These are the customers that will check out as a ‘guest’ if you have an ecommerce business or don’t give their name or email when checking out at your brick and mortar business. It’s not that they don’t like your business, they just want to engage with you on their terms. However, showing pop up customers that you value their business and feedback, along with their consistent interaction with your wow customer experience, this customer type will soon join your list of loyal customers.
Once you understand these three types of customers, and provide them a wow experience on every interaction, then you’re well on your way to better customer retention and growth.
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