#BUZZ LONG-TERM LOYALTY BEGINS WITH PERCEPTION

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Selling a product or service—verbally or through marketing efforts—shouldn’t be a one-sided, pushy endeavor. Since small business owners believe in what they’re selling, there’s a strong desire to tell potential customers everything all at once. But being bombarded with features, regardless of how amazing, is overwhelming and confusing. Customers gain some knowledge, yes, but they’re left sorting out whether or not it has value for them.

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