A WOW customer experience is when a business is really great at providing their customers with amazing products and also genuinely provides excellent service. When a customer experiences both components simultaneously and consistently, it activates an emotion that creates loyalty and trust, which turns that customer into a walking word-of-mouth marketer for your business. Now imagine having 100 or 500 customers just like that. You now start to build a tribe of supporters for your business.
In reality, not all businesses are built like that. Some businesses have awesome products but bad customer service, and other businesses have not-so great products but amazing customer service.
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