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Sociallybuzz helped Living Color Aquariums create awareness and increase engagement with their target audience.

Summary

Living Color Aquariums, headquartered in Fort Lauderdale, Florida, is renowned for creating iconic, award-winning custom aquariums and themed exhibits. Recognized for creating aquariums that are stunningly elaborate works of art, Living Color Aquariums designs and builds custom aquarium exhibits for high-profile clients like Disney, SeaWorld, Universal Studios, Major League Baseball’s Miami Marlins Ballpark, Loews Hotels, Rainforest Café, Bass Pro Shops, Nordstrom, as well as many distinguished celebrities and professional sports athletes.

The Challenge

Living Color Aquarium/Fish Tank Kings (LCA) is a household name in the aquarium industry, from New York, to Los Angeles, Tokyo, Chicago, Dubai, London and all points in between. Even with a very successful TV show ‘The Fish Tank Kings’ on Nat Geo Wild, their social and online presence were lacking engagement, interaction and growth. LCA wanted to increase customer engagement and social buzz with their existing audience, as well as reach and engage with new targeted audiences.

The Solution

To overcome those challenges, Living Color Aquarium/Fish Tank Kings (LCA) turns to Sociallybuzz to manage, create and distribute relevant content to increase online/social buzz, as well as engage with their growing Facebook community. In addition to executing a successful social media strategy, we added Facebook ad targeting to the mix, extending the reach of the brand and visibility of the content posted on the fan page.

In anticipation for the release of the new season of LCA’s The Fish Tank Kings tv show, we also developed custom content to enhance interaction and social/online reach. We connected with their exact target audience and teased them with the most relevant content leading up to the premier of the new season.

Results Over a 6 month time period, we accomplished the following :

  • Promotion Time

    6 MONTHS
  • Fan Page Likes

    553% Fan Page Likes Increase

    (With 4% weekly growth) From 13,497 Likes to 100,000+ Likes

  • Reached

    440% Reach Increase

    From 5000+ on average reach to 27,000+ on average reach

  • Engagement

    3233% average engagement increase on Facebook posts
  • Buzz

    9000 people on average talking about the brand on Facebook
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